Marketing Manager

Sync.com•Dallas, TX

1d•Remote

About The Position

Sync is seeking a marketing leader who understands the importance of measurable results over superficial engagement. The ideal candidate has a proven track record of improving existing marketing programs through strategic questioning and testing, rather than drastic overhauls. This role requires a hands-on approach, involving direct work on campaign elements like headlines, bid strategies, and landing page optimization, while also possessing the ability to set strategy and empower a team. The position emphasizes data-driven decision-making, with a focus on metrics like conversion rates and return on ad spend (ROAS). Key responsibilities include auditing current marketing efforts, identifying areas for improvement, and implementing rapid solutions. The role involves owning the full acquisition funnel, managing significant paid acquisition budgets across multiple markets, building high-converting landing pages, leading a robust CRO program, driving email and lifecycle marketing, and developing a marketing team. Collaboration with product, sales, and customer success teams is crucial for aligning marketing efforts with overall business growth objectives.

Requirements

5-8 years of experience in digital marketing.
At least 2 years of experience managing paid acquisition.
SaaS experience is strongly preferred.
Experience with B2B, B2C, or prosumer marketing.
Strong writing skills for headlines, ad copy, landing page copy, and email subject lines.
Performance-driven mindset, focusing on ROAS, CPA, conversion rate, and MRR impact.
Technical capability to build landing pages in HubSpot, set up conversion tracking in GTM, pull reports from GA4, and troubleshoot attribution.
Analytically rigorous approach, segmenting data by geo, device, audience, creative, and time period.
Ability to test opinions and adapt based on data without ego.
Organized with the ability to manage multiple campaigns across multiple channels.
Documented processes and clear communication of expectations.
Curiosity to read marketing books, study competitors, test new platforms, and proactively bring ideas.
Experience managing six-figure monthly budgets.

Nice To Haves

Experience with end-to-end encrypted cloud storage or privacy-first technology.

Responsibilities

Own the full acquisition journey from first click to paid conversion, encompassing paid search, paid social, SEO, email, landing pages, and CRO.
Manage significant paid acquisition budgets across multiple markets (US, Canada, international) using platforms like Google Ads and Meta, optimizing weekly based on ROAS, CPA, and LTV.
Build high-converting landing pages by focusing on hierarchy, messaging, offers, and urgency, including writing copy, briefing design, and building in a CMS (HubSpot).
Lead the CRO program by maintaining a backlog of hypotheses, prioritizing by impact, and consistently running A/B tests.
Drive email and lifecycle marketing initiatives, including nurture sequences, onboarding flows, re-engagement campaigns, and upgrade nudges.
Lead and develop a Marketing Coordinator, setting clear expectations, providing honest feedback, and holding the team accountable to outcomes.
Own marketing data, including GA4, HubSpot reporting, ad platform analytics, and attribution modeling, to extract insights and troubleshoot performance issues.
Collaborate closely with product, sales, and customer success teams to ensure marketing efforts are aligned with business growth goals.