Marketing Manager

Toys For Trucks • Appleton, WI

2d • Onsite

About The Position

Toys For Trucks, a leading retailer for automotive accessories since 1989, seeks passionate individuals to join our team. We offer a dynamic and rewarding work environment in the automotive aftermarket industry, specializing in car, truck, and Jeep accessories like truck caps, tonneau covers, fleet products, lighting upgrades, suspension, lift kits, wheels, tires, seat covers, and much more. We value quality, durability, and ease of operation, and foster a customer-centric culture with personalized attention. Our friendly and professional staff are experts in guiding customers through our extensive product offerings. If you're passionate about the automotive industry, enjoy a fast-paced environment, and thrive on providing exceptional customer service, apply today! Join us in fueling our customers' passion for the auto enthusiast lifestyle while building a fulfilling career.

Requirements

• 4+ years of experience in eCommerce, digital marketing, or related fields.
• Proven experience in digital marketing and ad management.
• Strong knowledge of Amazon Ads, Google Ads, Facebook Ads, and SEO best practices.
• Proficiency in creating compelling content and graphics for promotional use.
• Exceptional organizational and communication skills.
• Ability to work independently and collaborate effectively with teams.
• Proven ability to lead complex projects working with a diverse team of creative employees and external partners
• Ability to develop and manage timelines, juggle multiple projects, collaborate, and deliver against deadlines
• Strong analytical skills, able to translate data and market information into conclusions and actionable insights
• Proficient with Microsoft Office / Google Suite

Responsibilities

• Oversee Amazon advertising strategy and spend, including transitioning from third-party management to internal oversight, optimizing budgets, coordinating with the Listings Department for SEO alignment, and monitoring performance of new product listings.
• Manage manufacturer co-op advertising funds, ensuring effective utilization, accurate recordkeeping, and timely documentation for reimbursement and compliance.
• Direct website promotional activities, including content strategy, banner development, collaboration with manufacturers to improve site visibility, and creation of marketing content across multiple platforms.
• Oversee Google advertising campaigns, including phone call ads, keyword strategy and bidding, and local pickup inventory feeds to support retail and eCommerce growth.
• Manage Facebook advertising, messaging, and marketing initiatives to increase brand visibility and drive engagement across retail and eCommerce channels.
• Lead the tracking, analysis, and reporting of key marketing performance metrics, ensuring progress is measured and strategies are adjusted to meet business objectives and ROAS targets.
• Managing and optimizing multi-channel marketing campaigns, analyzing performance data to guide strategic decisions, collaborating with internal teams and external partners, and ensuring all advertising efforts-from Amazon to social media-are aligned to drive growth and maximize return on investment.

Benefits

• Competitive Pay/Salary - Negotiable based on experience
• Health / Dental / Vision Insurance - Eligible 1st of the month following 30 days employment
• Company 401k with match - Eligible following 90-day intro period
• Employee Discount Program - Eligible following 90-day intro period
• Paid Time Off - Eligible following 90-day intro period. Accrual based earning up to 120 hours in the 1st year
• Professional Development - Opportunities for growth based on performance, employee & company goals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees