Marketing Manager, Founding Marketing Hire

Sitreps•Herndon, VA
•Hybrid

About The Position

This is the founding marketing hire — someone who can own the full marketing function end to end from day one and grow into a leadership role as the team scales. You'll work directly with the founders and executive team, shape how the company shows up publicly in a fast-moving defense-tech and national security landscape, and build the systems and team needed to support a company scaling through its next stage of growth and beyond. Strong performance in this role comes with a clear path to Head of Marketing, including hiring and managing a team.

Requirements

  • 3-6+ years of marketing experience, with a track record of owning a marketing function or major workstream independently
  • Prior experience at a venture-backed startup, ideally at or near the founding marketing hire stage
  • Comfortable operating with minimal structure and building process rather than inheriting it
  • Strong written and visual eye; able to brief and manage outside creative vendors effectively
  • Experience running both inbound (content, SEO, campaigns) and outbound (targeted outreach, event marketing, ABM-style campaigns) motions
  • Client-facing and comfortable representing the company at industry events and in front of customers/partners
  • Willing to be based in Herndon, VA and travel roughly 20% of the time

Nice To Haves

  • Prior exposure to defense, aerospace, government, or dual-use tech markets is a strong plus

Responsibilities

  • The company's social media presence and brand voice across all platforms
  • Content generation, from concept through production, in partnership with outside creative resources
  • Inbound and outbound marketing campaigns, including planning, execution, and performance tracking
  • A social and content calendar aligned to product milestones, funding announcements, and industry events
  • Sourcing, hiring, and managing photography and video vendors/contractors
  • Product collateral development (data sheets, one-pagers, web content, trade show materials) in partnership with engineering and product
  • Client-facing and partner-facing marketing support at conferences, demos, and industry events
  • Building the marketing function's foundational systems (CRM/marketing automation, brand guidelines, content workflows) as the team scales
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