Head of Marketing (Founding Hire)
About The Position
We’re building a new operating layer for devices, AI, and cloud software—starting with cameras and expanding into millions of units worldwide. As we scale, we’re looking for a scrappy, strategic, and hands-on Director of Marketing to design and execute our marketing engine from the ground up. As our first marketing hire, you’ll own the end-to-end strategy while rolling up your sleeves to drive growth across demand generation, content, partnerships, influencer marketing, and digital campaigns. Over time, you’ll grow and lead a high-performing marketing team while managing external agencies and contractors. This role is perfect for someone who thrives in fast-moving environments, can balance strategy with execution, and has deep experience in video, AI, or AV/Broadcast markets.
Requirements
- Strategic but hands-on—you can execute today while planning for tomorrow.
- 5+ years in B2B software marketing with success in growth marketing, paid ads, and influencer programs.
- Deep experience in video, AV, AI, SaaS, or related industries.
- Proven track record building and leading teams in fast-growth environments.
- Strong grasp of product marketing, ICP development, and customer journeys.
- Passionate about video, live production, cameras, and AI.
- Organized project manager with the ability to balance execution and strategy.
Nice To Haves
- Experience in the ProAV industry and/or sales pipeline marketing.
- Strong video marketing expertise and content creation skills.
- Familiarity with modern marketing automation and AI-driven growth tools.
- Previous success launching loyalty or ambassador programs.
Responsibilities
- Build and execute customer acquisition strategies across paid and organic channels (email, paid social, SEO, content, video, influencer, referral).
- Optimize and scale social/digital ad campaigns (Meta, Google, LinkedIn, YouTube, TikTok).
- Design and launch referral, loyalty, and ambassador programs to boost retention and advocacy.
- Create compelling content across formats (short/long-form video, blog, and social).
- Grow brand presence across major social platforms (X/Twitter, LinkedIn, YouTube, TikTok, Instagram).
- Lead influencer campaigns with creators, streamers, and video professionals.
- Drive video production for campaigns, launches, and customer stories.
- Build joint marketing initiatives with partners and ecosystem players.
- Own event marketing: conferences, trade shows, booth strategy, and lead capture.
- Craft clear, differentiated messaging and positioning in the market.
- Partner with product and sales to ensure a seamless customer journey.
- Stand up and optimize the marketing tech stack, leveraging AI-driven automation.
- Track and report KPIs to guide data-driven decisions.
- Manage agencies, freelancers, and contractors to scale execution.
Benefits
- Competitive salary + equity + benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
