Head of Marketing

David Webb•New York City, NY

14h•Onsite

About The Position

The Director of Marketing will be responsible for building and driving marketing for the brand. You’ll be directly responsible for both the tactical day-to-day and long-term strategy required to communicate in the voice of one of the world's great jewelry brands. We’re a lean team, and you'll need to be a hands-on builder, working across the entire organization to help craft, hone and deliver our message across all platforms. We are looking for someone who is located in or near the NYC area, as this role will be in-person at our NYC headquarters.

Requirements

Minimum 7 years of experience in marketing, focused on luxury
Fluency with digital work platforms. From day one, you'll need to be fluent in Gsuite and Microsoft Office products (especially excel / sheets), and you'll need to learn Microsoft Dynamics to be effective.
Direct experience creating, building, and personally executing effective, brand-consistent communications and events
Both analytical and creative competencies -- equally comfortable with copy and data, and able to address ROI questions within the comms world
Proven track record of driving significant, impactful editorial coverage across all platforms, building successful events, and driving relevant influencer programs
Hands-on and detail-oriented; have been an integral member of a small marketing function with limited resources. Excited about rolling up your sleeves to get things done, but also able to manage and delegate when needed
Ability to work closely across organizations, including merchandising, sales, and operations, to bring market-driven insights to communications planning
Passionate about jewelry, and able to relate to what makes customers and wholesalers happy.

Nice To Haves

If you're good at Photoshop, Canva, and other core creative platforms, it's a strong plus

Responsibilities

Plan and execute a handful of exceptional, high-luxury, on-budget (!) events around the world each year, catering to some of the world's most discerning jewelry customers
Develop and implement DW’s communications, public relations, celebrity/influencer, and other "front-facing" activities
Coordinate, nurture & sustain media interest in DW, the brand. Ensure regular and consistent editorial content for DW in the major outlets, managing media relations and maximizing media opportunities whenever possible
Develop and produce branded content creation, ranging from brand shoots with top talent to consistent digitally-based content feeds
Put communications vehicles in place to create momentum and awareness (such as growing the DW mailing list) as well as to test the effectiveness of communications activities
Work closely with partners - both business and individual - who will help build awareness and affinity for David Webb
Take ownership of the functions across the business required to build an exceptional worldwide marketing capability.