Head of Marketing

Prudentia Sciences•Cambridge, MA

5d•$192,000 - $257,000•Hybrid

About The Position

Prudentia Sciences is an AI-powered technology platform transforming how biopharma, biotech, and life sciences investors approach portfolio management, diligence, and value/risk simulation. Our platform accelerates investment in breakthrough therapies by empowering biopharma to accelerate drug pipelines, maximize ROI, and achieve clinical and commercial success for greater patient impact; enabling strategic positioning of asset value during portfolio planning and dealmaking; and equipping investors with data-driven insights to optimize capital allocation in drug asset transactions. Backed by GV (Google Ventures), Iaso Ventures, and Virtue, we're on a mission to unlock the full potential of pharmaceutical R&D by empowering decision-makers with real-time, data-driven insights. We're looking for a Head of Marketing to build and lead marketing as a full function at Prudentia Sciences, spanning brand, content, demand generation, communications, and events, as we scale within the pharmaceutical and life sciences sectors. This is a hands-on leadership role: you'll set the marketing strategy and vision, and also roll up your sleeves to execute where it counts. Product marketing sits at the core of this role. Our buyers are sophisticated pharma and life sciences investors evaluating a complex, technical product, so the right person will have a strong product marketing foundation (translating product capability into business value, owning positioning and messaging, and driving go-to-market for new launches) and will extend that foundation across the rest of the marketing function.

Requirements

10+ years of marketing experience, with a substantial foundation in product marketing (B2B SaaS, enterprise software, or healthcare tech)
Prior experience marketing to pharmaceutical or life sciences audiences
A track record leading marketing as a function, not just executing campaigns, including owning strategy, budget, and cross-functional influence at the executive level
Experience building and/or managing a marketing team
Proven success driving GTM strategy, product launches, brand-building, and demand generation in a single role or across a marketing organization
Strong ability to translate complex, technical product capabilities into business value for sophisticated buyers
Experience with conference/event strategy and field marketing

Nice To Haves

Background in pharma business development or licensing
Experience marketing AI/ML or data/analytics platforms
Experience managing PR or communications agencies
Proficiency with ABM platforms, marketing automation (HubSpot, Marketo), and CRM tools
MBA or advanced degree in business, marketing, or life sciences
Early-stage or startup marketing experience, including building a function from the ground up

Responsibilities

Own the marketing strategy and roadmap for the company, aligned to revenue and business goals
Build, manage, and grow a high-performing marketing team as the function scales
Own the marketing budget and report on performance and ROI to executive leadership
Partner closely with Sales, Product, and executive leadership (including your manager and the CEO) as a strategic voice on positioning, market perception, and growth
Develop and execute go-to-market strategies for product awareness and adoption
Own positioning and messaging, and ensure it's understood and used consistently across the company
Lead product launches and integrated cross-functional campaigns
Translate complex product capabilities into clear business value for pharma and life sciences audiences
Build sales enablement materials, train sales teams on messaging, and partner on deal support
Own brand strategy, voice, and visual identity, and ensure consistency across every touchpoint
Build out a content marketing engine (website, thought leadership, case studies, and long-form content) that establishes Prudentia as a category authority
Develop customer proof points, case studies, and testimonials
Build and run multi-channel demand generation programs (email, digital, ABM, paid, organic) to drive qualified pipeline
Own the marketing funnel and work cross-functionally with Sales on lead quality, conversion, and attribution
Evaluate and manage the marketing technology stack (marketing automation, ABM platforms, CRM integration)
Own external communications strategy, including press, analyst relations, and executive visibility
Manage relationships with PR/comms agencies or partners as needed
Support investor-facing and company-wide communications in partnership with executive leadership
Own strategy and execution for major industry conferences and events
Build a field marketing strategy that supports sales in target accounts and regions
Manage event budgets, logistics, and post-event pipeline follow-through