Marketing Manager, Stratafix

Johnson & Johnson•Raritan, NJ

2d•Hybrid

About The Position

Johnson & Johnson is recruiting for a Marketing Manager, Stratafix, to join our Wound Closure & Healing group within the MedTech Surgery business located at our Raritan, NJ site. Stratafix is one of the most strategic J&J MedTech Surgery brands. The Marketing Manager, Stratafix, will be responsible for critical aspects of portfolio strategy and brand management for the Stratafix business in the US market. They will develop and implement business growth strategies and key commercialization tactics for the Stratafix portfolio. This individual will be part of a dynamic portfolio team with responsibility for driving alignment and execution of cross functional partners to deliver strategy, execute the tactical plan and achieve business objectives. They will be responsible for end-to-end brand management responsibilities to ensure the long-term health and success of the portfolio.

Requirements

A minimum of a Bachelor’s Degree is required
A minimum of 6 years relevant business experience is required
Demonstrated analytical strength is required
Demonstrated strategic thinking is required
Medical Device or healthcare industry knowledge is required
Strategic thinking, the ability to collaborate and challenge the status quo is required
Ability to build leadership relationships and influence in a highly matrixed organization is required
Excellent communication, presentation skills, and influencing skills to engage collaborators at all levels within the organization, from sales representatives to executive leaders is required
Ability to effectively build and foster relationships with both the sales organization and customers is required

Nice To Haves

An advanced degree is preferred
Sales experience is preferred
Marketing experience is preferred
Wound Closure expertise preferred.
Creative content creation skills with the ability to develop engaging and impactful marketing materials is preferred
Demonstrated experience developing and leveraging customer insights is preferred
Demonstrated ability to successfully build and execute a marketing plan is preferred
Experience building Digital/Omnichannel campaigns preferred

Responsibilities

Develop and implement brand strategy for the Stratafix portfolio, including value proposition, segmentation/targeting/positioning, portfolio strategy, messaging, and pricing
Create and execute promotional programs to deliver business objectives, including professional education, selling initiatives, contracting solutions, conventions, digital strategy and media plan development
Collaborate and support the Field Sales Organization by fostering strong relationships and delivering essential sales enablement tools, training, and educational resources to drive mutual success.
Partner with key functional stakeholders, including Sales, Prof Ed, Comm Ed, GSM, Commercial Operations, Supply Chain, and Finance to ensure alignment to strategy and to enable execution of critical business initiatives
Engage with customers, KOLs, and other external partners to understand critical needs that will inform brand strategy and commercial execution
Monitor and control budget to assess promotional effectiveness.
Work productively with external agencies and cross functional groups within the organization.
Deliver financial business plan objectives, including revenue, share, and pricing commitments
Ensure applicable company compliance with all relevant regional requirements, company regulations, policies and procedures.