Senior Manager, Global Strategic Marketing - STRATAFIX

Johnson & Johnson Innovative Medicine•Raritan, NJ

2d•$122,000 - $212,750•Hybrid

About The Position

Johnson & Johnson MedTech, Wound Closure & Healing (WC&H), is seeking a Senior Manager, Global Strategic Marketing to join the STRATAFIX franchise within Global Strategic Marketing located at our Raritan, NJ site. This role will lead the global commercialization of NPIs (Next-generation knotless platform), and will own STRATAFIX strategy in driving growth in Robotics modality across key specialties. The role also carries shared downstream accountability for selected commercial activation programs globally. The successful candidate will operate at the intersection of upstream pipeline shaping, specialty-segment strategy, and downstream commercial enablement — translating customer, KOL, and competitive insight into market-leading launch, evidence, and global growth plans.

Requirements

Bachelor's degree required; MBA or advanced degree strongly preferred.
Minimum 8 years of progressive experience in MedTech, pharma, or healthcare, with at least 3 years in strategic / upstream marketing, new product planning, or commercial launch leadership.
Demonstrated track record of leading a global or multi-region product launch, including ownership of positioning, claims, and launch readiness.
Experience working across cross-functional matrix teams (R&D, Clinical, Regulatory, Medical Affairs, Supply Chain, Regional Marketing).
Strong analytical foundation: opportunity sizing, market modeling, pricing analytics, and KPI design.
Ability to translate clinical and scientific evidence into commercial narrative and HCP-facing messaging.

Nice To Haves

Direct experience in surgical specialties of relevance with demonstrated strengths in Commercial roles.
Prior exposure to KOL development, congress strategy, and peer-to-peer education programs.
Experience working across regions with cultural and regulatory fluency.

Responsibilities

Own the end-to-end global launch strategy and execution for upcoming NPIs, including positioning, value proposition, segmentation, pricing architecture, and launch sequencing across priority markets.
Partner with R&D, Clinical, Medical Affairs, and Regulatory to shape product claims, evidence generation plans, and the launch readiness scorecard through commercial release.
Build the global launch toolkit (messaging house, claims matrix, objection handling, sales playbooks, KOL engagement assets, digital and HCP education content) and lead market-by-market activation in partnership with regional marketing leads.
Define and track launch KPIs (account penetration, surgeon adoption, share of new procedures, conversion velocity); own the post-launch performance review cadence with the franchise leadership team.
Define and execute the global STRATAFIX strategy for robotic-assisted surgery across specialties.
Partner with the internal Robotics & Digital teams to drive integrated roadmap strategy.
Lead competitive intelligence and KOL engagement for robotic tissue closure; shape pipeline requirements for current and next-generation robotic SKUs.
Own STRATAFIX strategy across the Robotic specialty segments: procedure-level opportunity sizing, segment-specific value proposition, evidence priorities, and HCP engagement roadmap.
Build and maintain the KOL network in partnership with Medical Affairs; activate US, APAC, EMEA, and LATAM evidence into specialty-relevant claims and tools.
Partner with the Downstream Marketing leads to deliver selected global downstream programs spanning sales enablement, congress strategy, digital HCP engagement, and surgeon training.
Translate upstream strategy into downstream-ready assets and ensure consistent narrative and brand expression.
Co-own selected global brand programs (e.g., HCP education series, peer-to-peer programs, evidence dissemination) with clearly demarcated RACI between upstream and downstream.