Marketing Manager-Lead, AI & Strategic Marketing Partnerships

Ally Financial Careers • Charlotte, NC

1d • Onsite

About The Position

The Marketing Manager-Lead of AI & Strategic Marketing Partnerships will lead relationship development, partner strategy, and go-to-market enablement across AI and LLM vendors, strategic distribution partners, and embedded finance opportunities. This role is responsible for identifying, structuring, and managing high-value partnerships that expand reach, create mutual business value, and support measurable marketing and business outcomes. The ideal candidate is a relationship-driven strategist who can work across external partners and internal stakeholders to evaluate opportunities, shape partnership models, coordinate activation plans, and ensure strong governance, performance tracking, and executive visibility. Candidate must be able to work well with a variety of business partners and multi-task in a fast-paced environment. At this time, Ally will not sponsor a new applicant for employment authorization for this position.

Requirements

• 7+ years of relevant experience or equivalent combination of education and experience
• High School Diploma or GED equivalent

Nice To Haves

• Bachelor's degree in Marketing or Business
• 7+ years of professional experience in a marketing or business-related field
• 5+ years of experience in marketing strategy, digital marketing, or marketing technology — with meaningful exposure to AI, automation, or emerging technology
• Working knowledge of the AI and LLM landscape — including OpenAI, Google Gemini, Anthropic, Perplexity, and adjacent tooling — and genuine curiosity about where it is heading
• Experience managing external vendor, platform or strategic partner relationships, including cross-functional coordination and stakeholder management
• Demonstrated ability to assess external partnership opportunities and translate partner capabilities into practical business, marketing and experience recommendations.
• Strong strategic thinking skills, with the ability to evaluate partnership value, business impact, operational feasibility, risk considerations, audience alignment and potential tradeoffs.
• Excellent written and verbal communication skills; comfortable presenting to senior stakeholders and synthesizing complexity into clear narratives
• Comfort operating in ambiguity with a bias for action while maintaining strong judgment, governance, and stakeholder alignment.
• Experience working cross-functionally in a matrixed organization
• Works well under pressure and able to meet tight deadlines
• Knowledge of financial services, fintech, embedded finance, or regulated industry experience preferred

Responsibilities

• Identify, develop, and manage relationships with AI vendors and LLM providers, including OpenAI, Google Gemini, Anthropic, Perplexity, and other relevant platforms.
• Own the full partnership lifecycle, including opportunity assessment, relationship strategy, deal structuring support, activation planning, ongoing partner management, and performance measurement.
• Translate partner capabilities, commercial models, and platform opportunities into practical marketing and business recommendations for internal stakeholders.
• Partner with Legal, Compliance, Risk, Procurement, Technology, Product, and Marketing to structure external partnerships around mutual value, regulatory fit, and measurable outcomes.
• Maintain clear partner plans, success metrics, executive updates, and operating routines that keep partnership work aligned to enterprise priorities.
• Identify and evaluate strategic partnership opportunities that expand distribution, strengthen customer engagement, and support acquisition, engagement, retention, and brand objectives.
• Lead exploration of embedded finance opportunities with fintech, digital platforms, marketplaces, and other ecosystem partners where Ally products, experiences, or offers can be integrated into relevant customer journeys.
• Develop partnership opportunity assessments that define target audiences, strategic rationale, partner value exchange, commercial considerations, operational requirements, and expected business impact.
• Coordinate cross-functional activation plans for approved partnerships, including positioning, customer experience considerations, launch readiness, measurement plans, and post-launch optimization.
• Establish clear governance routines for priority partnerships, including stakeholder alignment, decision forums, issue escalation, partner communications, and leadership updates, in partnership with Marketing Operations.
• Define partnership KPIs and reporting approaches that connect partner activity to business outcomes across acquisition, engagement, retention, customer value, and brand performance.
• Prepare concise recommendation briefs, partnership business cases, and executive-ready materials that support prioritization and decision-making.
• Partner with internal teams to ensure partnership concepts are operationally feasible, compliant, brand-aligned, and supported by appropriate controls and measurement plans.
• Support negotiation and implementation readiness by coordinating inputs across business, marketing, legal, risk, compliance, procurement, technology, and product stakeholders.
• Track partnership pipeline, milestones, risks, dependencies, and performance results to create transparency and accountability across the portfolio.

Benefits

• Market-competitive base pay
• Pay-for-performance incentives (bonuses)
• 20 paid time off days
• 11 paid holidays
• 8 hours of volunteer time off yearly
• Industry-leading 401K retirement savings plan with matching and company contributions
• Student loan pay downs
• 529 educational save up assistance programs
• Tuition reimbursement
• Employee stock purchase plan
• Financial learning center and financial coach access
• Flexible health and insurance options including medical, dental and vision
• Employee, spouse and child life insurance
• Short- and long-term disability
• Pre-tax Health Savings Account with employer contributions
• Healthcare FSA
• Critical illness, accident & hospital indemnity insurance
• Total well-being program
• Adoption assistance
• Surrogacy assistance
• Fertility assistance
• Paid parental and caregiver leave
• Dependent Day Care FSA
• Back-up child and adult/elder care days
• Childcare discounts
• Mentally Fit Employee Assistance Program
• Subsidized and discounted Weight Watchers® program
• Employee discount programs
• Travel allowances
• Relocation assistance
• Signing bonus
• Equity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED