Marketing Manager III

Sinch•United States,

15d•$100,000 - $125,000•Remote

About The Position

Sinch is hiring a digital marketing manager to lead inbound demand generation for its voice business. The role sits on the Sinch Digital team and owns inbound programs that help voice buyers discover, evaluate, and select Sinch. The work spans website and editorial content, SEO and AI search visibility, backlink outreach and third-party placements, review platforms, and paid search and review advertising. The manager plans and executes programs end to end, writes content, and pursues opportunities to improve voice visibility in search and AI-generated answers. Working closely with product marketing, the role helps build complete buyer journeys on sinch.com and partners with regional marketing and sales teams supporting the voice business. The position also coordinates with other go-to-market teams and stakeholders to keep messaging consistent and improve performance.

Requirements

At least 5 years of experience in B2B digital marketing, covering content, SEO, web, and inbound campaigns.
Experience marketing voice or communications services such as SIP trunking, cloud voice, UCaaS, CCaaS, or CPaaS.
Experience marketing a service rather than a packaged software product.
A writing portfolio demonstrating technical long-form content, web pages, and short copy across different formats and audiences.
Hands-on SEO experience, including content optimization, link building, and outreach, plus a working understanding of how content is surfaced in AI search.
Experience with review platforms, listicle placements, and paid search or review ads.
Experience building web pages or content hubs in a CMS in collaboration with designers and developers.
Comfort with web and campaign analytics, including interpreting data and deciding what to change.
Ability to proactively own a program across multiple stakeholders and regions.
At least 5 years of related experience in B2B tech copywriting, content marketing, or a related role.
Experience strategically positioning products.
Ability to work proactively and independently in a fast-paced environment while being a team player.
Exceptional writing, editing, and proofreading skills, with strong attention to detail.
Ability to translate technical concepts into human-centered language.
Familiarity with basic marketing principles and content-creation best practices.
Strong organizational and communication skills, with the ability to manage multiple projects.

Nice To Haves

Experience at a carrier or communications provider.
Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
Understanding of the email market and competitive landscape.

Responsibilities

Run inbound demand-generation campaigns for voice from end to end, coordinating and creating the required content, assets, and deliverables.
Write and own voice content on sinch.com and editorial channels, including landing pages, blogs, technical guides, FAQs, comparison pages, and video scripts.
Work with product marketing to build complete website journeys for voice, including content hubs for campaigns and organic traffic.
Pursue content opportunities that improve voice rankings and discoverability in SEO and AI search engines, including ChatGPT and Google AI Overviews.
Plan and run backlink outreach, content collaborations, and third-party placements such as industry listicles and comparison content.
Manage voice’s presence on G2, Capterra, and other review platforms, and advise on G2 ads and paid listings.
Advise the performance marketing team on Google Ads for voice, including ad copy, landing pages, and testing.
Help produce voice customer stories, from interviews through published case studies.
Translate technical input from product teams and subject matter experts into clear, human-centered content for voice buyers.
Write briefs for agencies and internal teams and review their work for quality, brand voice, and campaign fit.
Collaborate with product marketing, ABM, partner, channel, and sales enablement teams to maintain consistent voice messaging across go-to-market efforts.
Keep stakeholders aligned on priorities, progress, and results, and recommend next steps based on performance.

Benefits

Comprehensive medical, dental, and vision plans, plus supplemental plans and telehealth access.
Free virtual counseling resources through the Employee Assistance Program.
Roth and pre-tax 401(k) options with an employer match.
Generous paid time off.
Paid parental leave and family planning support.
Flexible remote work offerings.
Paid time off to support a volunteer program.
Discounts on retail, entertainment, and more through the Reward+ program.

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