Marketing Communications Specialist III
About The Position
The Marketing Communications Specialist III develops content that informs and engages Heatcraft Refrigeration Products customers throughout the buying journey. Working with Product Management, Sales, Engineering, Training and Marketing, the specialist identifies compelling stories, translates technical expertise into clear, customer-focused content and supports the company’s marketing objectives. The role creates and manages content for websites, blogs, customer case studies, email campaigns, newsletters, social media, sales materials, presentations, white papers and industry publications. It also develops thought leadership and public relations content to strengthen Heatcraft’s industry position. The specialist manages content from concept through publication, applying audience insights and performance data to improve effectiveness across marketing channels. This is a salaried, exempt role located 100% onsite in Stone Mountain, Georgia. The starting salary range is $81,000–$106,000 annually, and the role is eligible for an annual bonus under the applicable company plan.
Requirements
- At least five years of experience in content marketing, marketing communications, journalism, public relations or a related field.
- Exceptional writing, editing and proofreading skills, with the ability to communicate effectively with technical and nontechnical audiences.
- Ability to translate complex technical or business information into clear, compelling, customer-focused content.
- Experience developing content across multiple formats and channels, including articles, case studies, newsletters, sales tools and digital content.
- Experience developing thought leadership, news releases, executive bylines or industry-focused communications.
- Strong interviewing and research skills, with the ability to uncover and develop compelling stories.
- Experience supporting public relations programs, media outreach, trade publications or agency relationships.
- Strong project management skills and ability to coordinate multiple stakeholders, deadlines and review cycles.
- Sound editorial judgment and exceptional attention to detail.
- Ability to interpret content performance data and apply insights to future content.
- Portfolio of relevant writing samples required.
Nice To Haves
- Bachelor’s degree in marketing, communications, journalism, public relations or a related field, or an equivalent combination of education and experience.
- Experience with content management systems and digital publishing platforms.
- Industrial B2B experience; HVACR industry experience is a plus.
Responsibilities
- Develop, write and edit content for websites, blogs, email campaigns, newsletters, social media, customer case studies, sales tools, presentations, articles, white papers and promotional materials.
- Interview subject matter experts across Product Management, Engineering, Sales, Operations and Training to create technically accurate, customer-focused content.
- Create customer success stories and case studies that demonstrate the value of Heatcraft solutions.
- Develop thought leadership and public relations content, including articles, executive bylines, white papers, news releases, media pitches, award submissions and contributed articles.
- Partner with external PR agencies and internal stakeholders to identify media, industry publication and speaking opportunities.
- Identify content opportunities aligned with business goals, product priorities, customer needs and industry trends.
- Maintain editorial calendars and manage content through planning, development, review, approval, publication and ongoing maintenance.
- Collaborate with graphic designers, agencies and other marketing resources to produce engaging content that reflects Heatcraft’s brand standards.
- Use audience insights and performance data to evaluate content and recommend improvements.
- Partner with Digital Marketing and Marketing Communications team members to distribute content through web, email, social media and other channels.
- Ensure all content reflects Heatcraft’s brand voice, value proposition and strategic messaging priorities.
Benefits
- Annual bonus in accordance with the terms of the Company’s applicable plan.
- Tuition reimbursement.
- Medical, dental and vision insurance.
- Prescription drug coverage.
- 401(k) retirement plan.
- Short-term disability insurance.
- Eight weeks of paid birthing leave.
- Two weeks of paid bonding leave.
- Life and long-term disability insurance.
- Up to 12 days of paid time off, depending on hire date and eligibility.
- Two paid well-being days, depending on hire date and eligibility.
- One paid volunteer day, depending on hire date and eligibility.
- 10–11 paid holidays and three floating holidays per year, depending on hire date and eligibility.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
