Lifecycle Marketing Manager III

SelectQuote, Inc. • Overland Park, KS

5d

About The Position

SelectQuote is seeking a Consumer Lifecycle Marketing professional to focus on the customer journey from acquisition through retention, with division-specific responsibilities and cross-selling initiatives. The role uses data-driven insights, collaborates with internal teams, and implements marketing strategies to drive customer acquisition, retention, and cross-selling.

The position develops targeted campaigns, analyzes customer segments, collaborates with product, sales, and other stakeholders, and tracks campaign performance. It also develops retention strategies through personalized communication, onboarding, and ongoing engagement to increase customer satisfaction and tenure and support relevant additional product offers. The role calls for continuous improvement based on industry trends, consumer preferences, regulatory changes, and emerging marketing tactics and technologies. This position has no direct supervisory responsibilities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 5 years of hands-on marketing experience, including direct oversight of consumer marketing strategies, segmentation, product positioning, and messaging development.
• At least 3 years of experience in lifecycle marketing, growth, or retention planning and strategy.
• In-depth knowledge of consumer lifecycle marketing strategies, tactics, and best practices.
• Understanding of marketing automation platforms, CRM systems, and data analytics tools.
• Ability to use data-driven insights and customer segmentation to inform marketing strategies and campaigns.
• Strong analytical, problem-solving, and strategic-thinking abilities.
• Strong project management skills, including prioritizing and managing multiple initiatives and deadlines.
• Strong communication, presentation, and interpersonal skills.
• Ability to build relationships across organizations in a matrix-style environment to deliver campaigns and projects that grow sustainable revenue and support a strong customer experience.
• Passion for the customer segment and understanding of its unique needs and preferences.

Nice To Haves

• Hands-on experience managing email, SMS, and Direct Mail channels.
• Experience and efficiency using SQL.

Responsibilities

• Develop and execute targeted marketing campaigns for relevant customer groups.
• Analyze customer segments to identify those most likely to be interested in relevant products or offerings.
• Collaborate with product teams, sales teams, and other internal stakeholders to understand product features and benefits.
• Monitor campaign performance, track key metrics, and analyze the effectiveness of marketing and lifecycle campaigns.
• Use performance insights to optimize campaigns and improve the customer experience at each lifecycle stage.
• Develop strategies to retain customers and maximize their lifetime value through personalized communication, onboarding, and ongoing engagement.
• Stay informed about industry trends, consumer preferences, and regulatory changes related to the company’s products and offerings.
• Explore marketing tactics, technologies, and best practices to improve the consumer lifecycle marketing strategy.

Benefits

• Competitive medical, dental, and vision insurance.
• HSA/FSA.
• Voluntary hospital indemnity, critical illness, accident insurance, and short-term disability.
• Voluntary life insurance for the employee, spouse, and dependents.
• Company-paid basic life insurance and long-term disability.
• Retirement plan with employer match contribution and profit share.
• Tuition reimbursement program.
• Company perks and discount program.
• Wellness and financial education resources.
• Employee Assistance Program.
• Incentive plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level