Marketing Manager, Downstream Marketing

Biotronik•Oswego, IL

3d•Remote

About The Position

The Marketing Manager, Downstream Marketing at BIOTRONIK Neuro develops and executes integrated marketing strategies and programs for healthcare professionals, referral partners, hospitals and health systems, and patients. The role drives customer engagement, therapy awareness, and commercial growth through targeted campaigns, sales enablement, patient education, and digital initiatives that support adoption of BIOTRONIK Neuro spinal cord stimulation (SCS) therapy. Working with Product Marketing, Sales, Professional Education, and other cross-functional partners, the manager translates business objectives, approved product positioning, clinical evidence, audience segmentation, and the Proactive Care platform narrative into audience-specific messaging, campaigns, and customer experiences. The role owns priority sales-enablement programs, audience content strategy, selected patient education initiatives, and assigned projects from brief through implementation and reporting. It also partners with Sales Operations and Analytics to measure performance, gathers feedback to improve programs, and coordinates internal teams, agencies, and vendors. The manager collaborates with the Senior Product Marketing Manager on launches and lifecycle needs, with Professional Education on aligned initiatives while maintaining promotional and educational boundaries, and with an experienced part-time Marketing Manager on assigned projects. The position works with the Director to establish quarterly priorities and manage capacity, and must follow applicable medical-device promotional and healthcare compliance requirements. This is a full-time position, remote out of Lake Oswego, Oregon. The work environment is a professional office or remote-office environment, subject to company policy and HR confirmation, with participation in customer, field, and company meetings as needed. Travel for selected customer meetings, field programs, company meetings, and industry events is required as needed; the expected percentage is to be confirmed with Human Resources. No direct reports are anticipated, though the manager may lead cross-functional project teams and coordinate agencies, vendors, and assigned contributors.

Requirements

Bachelor’s degree in marketing, Communications, Business, or a related field.
Minimum 7 years of progressive marketing experience, including substantial healthcare or medical-device marketing experience.
Demonstrated experience developing and executing marketing initiatives for multiple audiences, including healthcare professionals and patients.
Experience with sales-enablement materials, integrated campaigns, and digital marketing channels.
Demonstrated independent project ownership, stakeholder management, prioritization, and execution in a regulated environment.
Strong writing, presentation, and Microsoft Office skills.
Ability to meet company requirements for any assigned business travel and expenses.
Ability to work within applicable healthcare compliance and promotional review guidelines.
Ability to maintain confidentiality of company and customer information.

Nice To Haves

Experience in neuromodulation, pain management, implantable medical devices, or related healthcare markets.
Hospital and health-system marketing, referral pathways, value analysis, and healthcare economics experience.
Salesforce or comparable CRM, marketing automation, website and social-channel oversight, and campaign analytics experience.
Experience with patient therapy-awareness programs, product launches, and external agencies.
Experience in a lean marketing team with broad functional accountability.

Responsibilities

Develop and execute prioritized downstream marketing strategies and integrated plans for physicians, advanced practice providers, referring clinicians, hospitals, health systems, patients, and other priority audiences.
Translate approved product positioning, clinical evidence, segmentation, and the Proactive Care platform narrative into relevant audience-specific messaging, campaigns, and customer experiences.
Own priority sales-enablement strategy and execution, including presentations, talk tracks, objection handling, referral tools, launch resources, field deployment, and reinforcement in partnership with Sales Training.
Develop targeted marketing programs and materials for physicians, referral sources, and health systems, including customer presentations, referral tools, and clinical and economic value messaging.
Lead selected patient therapy-awareness, education, and engagement initiatives across the patient journey, including campaign planning, promotional content, practice and field handoffs, follow-up, and measurement.
Own audience content strategy and prioritized digital marketing plans across websites, physician locator, email, social media, and other relevant channels; coordinate technical execution and specialized services with internal teams and vendors.
Partner with Sales Operations and Analytics to develop targeted marketing campaigns, measure results, and identify opportunities to improve customer engagement.
Gather physician, patient, customer, and field feedback to evaluate and improve messages, materials, programs, and channel performance.
Lead assigned projects from brief through implementation, including creative development, review and approval routing, budgets, agency and vendor coordination, timelines, deployment, and reporting.
Collaborate with the Senior Product Marketing Manager on launches and lifecycle needs and with Professional Education on aligned initiatives while maintaining promotional and educational boundaries.
Partner with the experienced part-time Marketing Manager on assigned content and execution projects, establishing clear briefs, ownership, deadlines, and review responsibilities.
Collaborate with the Director to establish quarterly priorities and make explicit trade-offs; sequence, simplify, defer, or outsource work as capacity requires.
Follow applicable medical-device promotional and healthcare compliance requirements.
May lead cross-functional project teams and coordinate agencies, vendors, and assigned contributors.