Marketing Manager, Digital (12 month term)

MNP•Calgary, AB

22h

About The Position

MNP is redefining how organizations succeed in the digital age by bridging strategic vision, technical innovation, and operational execution to deliver transformative results. Make an impact with our Digital Services practice as a Marketing Manager for a 12 month term contract. Our diverse team of professionals uses creativity and collaboration to deliver leading-edge B2B marketing solutions, ensuring our unique value proposition stands out from the competition. Reporting to the Senior Director of Marketing & Sales Enablement, you’ll lead the development and execution of marketing campaigns and events that build awareness, generate leads, and support business development, while championing the use of AI to sharpen how the team plans, creates and measures its work. MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Requirements

Post-secondary degree or diploma in marketing, communications, or related field
5+ years of related marketing experience in B2B technology and/or professional services
Strong project management, communications, presentation, and writing skills
Ability to present strategies and results to leadership teams for input and approval
Broad range of marketing capabilities across traditional and digital channels
Hands-on experience using modern sales and marketing tools, such as CRM, marketing automation, analytics, social media platforms, email marketing, and content managed websites
Demonstrated experience using AI tools in a professional setting, with a genuine curiosity and enthusiasm for exploring how AI can enhance marketing workflows and outcomes
Ability to think critically about which strategies and tactics to employ for a given situation
Ability to work independently

Nice To Haves

Experience working with technology partners in a co-marketing capacity (e.g., Microsoft) considered an asset
French language skills considered an asset

Responsibilities

Accountable for taking a highly collaborative approach to working with marketing, client services, and practice leaders, to understand their business objectives and translate these into strategies and plans that will drive awareness and engagement within our target audiences.
Oversee the execution of a variety of marketing programs and campaigns across a range of digital services and industries.
Measure and optimize campaign performance, working with in-house teams and outside agencies.
Actively manage lead generation activities, including lead nurturing and follow-through with Sales.
Work collaboratively with technology partner marketing teams (e.g., Microsoft) to achieve our shared goals through impactful co-marketing campaigns and events.
Coordinate with different internal stakeholder groups and leadership to align priorities and identify new business opportunities.
Apply account-based marketing techniques to enhance the efforts of the Sales team.
Work across the firm’s shared services marketing team of digital, data, design, and writing to create compelling thought leadership, collateral, and campaigns.
Champion the adoption of AI tools and methods across the team, identifying opportunities to improve the quality, consistency and efficiency of marketing activities and sharing learnings broadly.
Introduce new methods and tools to generate more value from our marketing activities.
Gather and compile market and first-party research for planning purposes, including the development of personas and journey maps as needed.
Facilitate internal workshops and stakeholder interviews.
Regularly track and report on budget status.
Support and assist with other marketing and communications activities as needed.
Develop a thorough understanding of MNP’s services, partnerships, and priority client industries.
Promote regular attendance, balanced lifestyle, and high standard of team wellness.
Conduct formal, written annual performance reviews.