Digital Marketing Specialist - 18 Month Defined Term

Boston Scientific•Arden Hills, MN

4d•$75,100 - $142,600•Hybrid

About The Position

The Neuromodulation Digital Marketing team is seeking a Digital Marketing Specialist II to support the development of best-in-class digital marketing programs aligned with divisional marketing and communications objectives. The successful candidate will act as a digital subject matter expert, supporting comprehensive digital strategies, activating campaign plans, and measuring the effectiveness of digital channels and tactics. This role will also serve as a key project manager for cross-functional digital initiatives, coordinating stakeholders, timelines, and deliverables while supporting strategic business integration initiatives, including the alignment of digital marketing programs, processes, platforms, and customer experiences resulting from acquisitions, partnerships, or organizational changes. The ideal candidate will help ensure a seamless customer experience across our digital ecosystem while driving business results among our audiences. This is an 18-month defined-term position. The assignment is expected to last approximately 18 months and is intended to support specific business needs. Continued employment beyond the defined term is not guaranteed.

Requirements

Bachelor’s degree required; marketing or similar field preferred.
A minimum of 3 years of overall marketing, communications, digital marketing, and/or project management experience in a B2C or B2B environment.
Experience leading cross-functional projects and managing multiple stakeholders, timelines, deliverables, and competing priorities.
Experience supporting complex business and/or technology integration initiatives, including acquisitions, organizational transformations, or large-scale digital projects.
Experience in digital media types, platforms, targeting, and how they relate to campaign objectives (i.e., awareness, engagement, lead generation, conversion).
Experience in SEO/SEM, programmatic display advertising, social media, email marketing, website strategy, and development.
Direct experience in self-service platforms including Google Ads/Campaign Manager 360, Google Analytics/GA4, and LinkedIn Ads.
Proven understanding of pixel tagging, analytics, and data flow between digital marketing platforms.
Ability to manage multiple programs and projects simultaneously and effectively prioritize work.
Basic skills in Outlook, MS Teams, Excel, and PowerPoint.

Nice To Haves

Experience in the medical device, healthcare, or pharma industry.
Experience supporting acquisition, merger, or business integration activities within a marketing, communications, or digital function.
Experience working with marketing technology ecosystems, CRM platforms, customer data platforms, or digital integrations.
Experience with emerging technologies including generative AI.
Strong interpersonal communication, stakeholder management, written, and presentation skills.
Self-starter with the ability to take on new, less-defined tasks and drive projects forward independently.

Responsibilities

Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels, and activities to provide segmentation and personalization to marketing plans.
Partner with the Digital Marketing Manager to develop digital marketing plans aligned to the customer journey.
Lead and coordinate digital marketing projects, managing timelines, deliverables, dependencies, risks, and stakeholder communications to ensure successful execution.
Support the planning and execution of digital marketing workstreams related to business integration initiatives, ensuring alignment of customer communications, websites, marketing technologies, campaign operations, reporting, and stakeholder expectations.
Serve as the digital marketing lead for integration-related projects, coordinating activities across legacy and newly integrated teams, agencies, systems, and processes to ensure business continuity and a seamless customer experience.
Support cross-functional integration initiatives involving marketing platforms, CRM systems, analytics tools, websites, and other digital technologies to improve customer experiences and operational efficiency.
Develop and maintain project plans, track milestones, manage dependencies, and provide regular status updates to stakeholders for integration and digital marketing initiatives.
Partner with external agencies and vendors as needed for digital marketing programs and technology implementations.
Ensure digital tactics, including webpage development, SEM, programmatic advertising, social media, and email marketing, are executed on time, on budget, and to high-quality standards.
Audit existing campaigns, analyze keywords, ad copy, bid strategy, and campaign elements to identify opportunities to improve performance and KPIs.
Partner with analytics teams to demonstrate the value of programs and provide a regular cadence of reporting and insights.
Collaborate with Digital Marketing Managers for stakeholder and legal compliance reviews and approvals.
Partner with the Digital Marketing Manager to develop and execute testing strategies for media campaigns and integrated digital experiences.
Build and maintain strong cross-functional relationships with digital marketing, analytics, UX/design, MarTech, IT, and other stakeholders.
Collaborate with other divisions across Boston Scientific to communicate performance, align digital initiatives, and identify testing and integration opportunities.
Identify and communicate trends and opportunities through a working knowledge of analytics, SEO, lead generation, third-party research, competitive analysis, digital trends, and past campaign data.