Marketing Manager (12 month FTC)

DEPT®•Toronto, ON

1d•CA$90,000 - CA$95,000•Hybrid

About The Position

This role is part of our eBay Inhouse team, where you will be employed by DEPT® but embedded within eBay. As an eBay Marketing Manager you will manage the strategy, creative development, delivery and optimisation of CRM campaigns to engage customers to buy and sell on eBay. You will be responsible for how eBay presents themselves to their customers every day and at key retail moments via CRM channels. You will lead and inspire a team of Campaign Managers who will be responsible for the execution of your strategic campaign direction. The right candidate will be experienced in developing and overseeing the end to end creative process from strategy to execution, and be proactive in recommending how we engage our customers and leverage testing and technology to improve campaign performance and deliver on best practice digital.

Requirements

Extensive experience gained in a marketing role.
We’re looking for someone who thrives on identifying and implementing innovative marketing tactics to deliver commercial results.
An in-depth knowledge of B2C marketing and campaign delivery, blending technical expertise and knowledge of customer engagement tactics, is essential.
Proven experience in translating marketing propositions to best in class marketing campaigns.
Proven experience in defining the owned channel execution strategy, planning and subsequent execution of large-scale multi-channel retail campaigns e.g. Christmas, Black Friday.
Experience in owning the go to market plan for large scale campaigns requiring collaboration and alignment across multiple business functions and regions.
Experience in campaign optimisation and in-depth post-campaign analysis to drive the best possible outcomes and ensure clear and actionable learnings.
Customer centricity – ability to provide customer-driven thinking while being operationally focused to drive execution.
Independent and creative problem solver who is passionate about enhancing the user experience.
Expert in digital marketing with proven track record of delivering impactful, integrated multi-channel campaigns.
Technical understanding of digital marketing platforms, email marketing, dynamic content, segmentation, integration and activation.

Responsibilities

Translating business propositions into inspiring and engaging marketing campaign plans and executing these across owned channels (onsite, mweb, app and email).
Evolution of creative campaign development based on consumer insight, ensuring alignment with brand guidelines.
Developing channel plans and optimising campaigns across digital channels.
Management of internal stakeholder relationships to meet briefing deadlines and ensure campaigns are delivered on time and of the highest quality.
Improvement of campaign personalisation and targeting to maximise relevancy and performance across different customer segments.
Working with the planning and propositions team to identify consumer patterns and trends to ensure all customer audience segments receive relevant content.
Presentation of campaigns to senior stakeholders to engage, influence and inspire.
Management of cross-functional relationships and proactively coaching other members of the team to deliver best in-class marketing campaigns.
Management of new tech development onboarding – staying ahead of the curve on the product roadmap.
Own and optimise all digital marketing activity, across channels to deliver the best possible outcomes.
Analysis of real-time channel performance and in-depth post-campaign analysis.
Provide actionable insights and learnings for ongoing campaign optimisation.
Operate as a creative adviser and technical expert to the marketing leadership team.
Act as brand guardian for all owned channel activity.
Always look for ways to improve the performance of each channel and of the campaign overall.

Benefits

A flexible, hybrid working policy.
An excellent salary based on experience and equal pay policies.
Mental health support, and company sick pay scheme.
15 days paid holiday annually (plus Public Holidays).
Refreshments are provided in the office all week.
Enhanced family friendly policies to support new parents.
Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
Inspirational Talks, bringing the outside in with regular guest speakers and events.
Learning and Development, supporting your growth with continuous opportunities to learn and advance.
Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.