Marketing Manager - Digital Services and Organ Recovery

XVIVO • Golden, CO

1d

About The Position

This role involves comprehensive marketing and strategic development for Digital Services and Organ Recovery. The Marketing Manager will conduct market research and analysis, analyze performance metrics for both digital and recovery services, and manage lead funnels. Key responsibilities include customer relationship management, KOL development, and overseeing the Transplant Center Advisory Council. The manager will also develop and execute commercial strategies, manage monthly marketing activities, become a subject matter expert for the North American market, partner with the Global Marketing Team, develop sales messaging, and coordinate trade show presence.

Requirements

• 3 to 5+ years of strategic and brand marketing experience in a healthcare software environment
• A track record of performance excellence; meeting targets and objectives
• High level of emotional intelligence and respect for the transplant process
• Strong upstream and downstream marketing experience working with complex medical devices, IoT, and SaaS products
• Ability to travel 25% - 35% to include international travel
• Excellent presentation and communication skills, with the ability to engage and educate diverse audiences
• Proven ability to build and maintain strong relationships with customers
• Self-motivated and able to work independently while managing multiple priorities

Responsibilities

• Conduct market research and analysis – needs, trends, competition, opportunities
• Analyze Digital Service performance metrics (e.g., adoption rates, utilization data from transplant centers) and generate reports to inform product roadmaps and ROI
• Lead funnel management metrics (Lead-MQL conversion, MQL-SQL conversion, SQL-oppty conversion, etc)
• Analyze Recovery Service performance metrics
• Customer Relationship Management – KOL development, VOC for feedback and future product development, address customer inquiries, concerns, complaints
• Management of our Transplant Center Advisory Council (TCAC) of FlowHawk Customers (meet 3x per year)
• Co-management with our TPM on monthly product end-user meetings
• Engagement with our Recovery Surgeons – LinkedIn posts, testimonials
• Develop and execute commercial strategies for Digital Service products
• Help management monthly marketing activities to targeted accounts or market segments included but not limited to webinars, email campaigns, social campaigns, etc.
• Become a subject matter expert for all aspects of the Digital Service and Recovery Service business in North America
• Partner with the Global Marketing Team to strengthen XVIVO’s value proposition in North America
• Develop key messaging and presentation material for the North American sales team
• Coordinate trade show/booth presence at key events, managing demos of the digital platform and discussing the Recovery Services offering

Benefits

• Salary Pay or Salary Range: $100,000-$130,000
• Sales Incentive Program
• Paid Medical insurance
• Paid Dental insurance
• Paid Vision insurance
• Paid Short Term Disability insurance
• Paid Long Term Disability insurance
• Paid Life insurance
• Flexible Time Off
• Sick Time
• 401K Match
• Paid Maternity Leave
• Paid Paternity Leave
• Paid Adoption Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed