Digital Marketing and Communications Manager

The Las Colinas Association•Irving, TX

6d•$70,000 - $90,000

About The Position

The Digital Marketing and Communications Manager will be responsible for developing and executing content strategies across social media platforms, creating and publishing engaging digital content, managing social media calendars, community engagement, and performance reporting. This role involves monitoring comments, reviews, and online conversations, coordinating paid social media advertising campaigns, and maintaining brand consistency across all digital channels. Additionally, the manager will write, edit, and publish website content, blogs, newsletters, and community updates, assist with marketing campaigns and member communications, and produce recurring publications. The position also requires managing website content, landing pages, registration forms, and digital resources, optimizing digital marketing platforms, updating online community resources, and assisting with website troubleshooting and user experience improvements. Graphic design responsibilities include creating marketing collateral, promotional materials, presentations, and digital assets for various channels, while supporting brand standards. Event marketing support, including creating promotional materials and attendee communications, and occasional photography and video content capture are also part of the role. The manager will represent the Las Colinas Association at community events and partner activations. Project management duties include managing multiple projects, coordinating with vendors and partners, maintaining organized digital assets, and assisting with departmental planning and reporting.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Business or a related field.
Minimum of 2–3 years of professional experience in digital marketing, communications, content creation or a related field.
Proven track record of managing digital marketing campaigns and social media platforms.
Strong working knowledge of industry-standard graphic design tools, particularly the Adobe Creative Suite.
Exceptional writing, editing and communication skills.
Solid project management and organizational abilities with the capacity to manage multiple priorities simultaneously.
Experience creating content across various digital channels, including websites, email marketing and social media.
Experience with website content management systems and email marketing platforms.
Ability to work independently while collaborating effectively within a team environment.

Nice To Haves

Experience with photography, videography and video editing.
Experience with paid social media advertising and analytics reporting.
Familiarity with community-based marketing, event promotion or nonprofit organizations.
Experience managing multiple digital platforms and marketing technologies.

Responsibilities

Develop and execute content strategies across social media platforms.
Create and publish engaging digital content including graphics, videos, reels and campaigns.
Manage social media calendars, community engagement and performance reporting.
Monitor comments, reviews, direct messages and online conversations.
Coordinate paid social media advertising campaigns and promotional initiatives.
Maintain brand consistency across all digital channels.
Write, edit and publish website content, blogs, newsletters and community updates.
Assist with the development and execution of marketing campaigns and member communications.
Produce and manage recurring publications and digital content initiatives.
Develop editorial calendars and creative concepts that support organizational goals.
Help coordinate photography, videography and storytelling efforts for events and programs.
Maintain website content, landing pages, registration forms and digital resources.
Manage and optimize various digital marketing platforms and tools.
Update online community resources, event information and member-facing content.
Assist with website troubleshooting, integrations and user experience improvements.
Design marketing collateral, promotional materials, presentations and event signage.
Create digital assets for websites, newsletters, social media and community initiatives.
Support brand standards through the development and maintenance of creative materials.
Execute marketing support for community events, campaigns and special initiatives.
Create promotional materials, attendee communications and event webpages.
On occasion, capture and produce event photography and video content.
Represent the Las Colinas Association at community events and partner activations.
Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.
Coordinate with vendors, volunteers, sponsors and community partners.
Maintain organized digital assets, marketing materials and project documentation.
Assist with departmental planning, reporting and operational support.