Marketing Manager, Campaigns

Higher Logic

About The Position

Higher Logic is seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth, customer engagement, and cross-sell opportunities within the association market. This role partners closely with the Product Marketing Director and Senior Customer Growth Manager to implement product launches, lifecycle campaigns, and targeted marketing programs. The Marketing Manager owns the day-to-day execution of campaigns and contributes ideas for improving pipeline performance through experimentation, testing, and data-driven insights. This is a highly collaborative role that works across Marketing, Sales, Product, and Customer Success to ensure campaigns are delivered effectively and contribute to measurable business outcomes.

Requirements

3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company
Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs
Strong project management skills with the ability to manage multiple initiatives simultaneously
Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong
Ability to analyze campaign data and translate insights into actionable improvements
Strong written and verbal communication skills
Bachelor’s degree in Marketing, Communications, or a related field

Nice To Haves

Experience marketing to associations, membership organizations, or nonprofit organizations
Experience supporting product launches or lifecycle marketing programs
Familiarity with AI tools used in marketing workflows

Responsibilities

Campaign Execution
Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule.
Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events
Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams
Maintain campaign calendars and ensure programs launch smoothly
Pipeline Growth & Optimization
Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement.
Monitor campaign performance, analyze results, and share insights with internal stakeholders
Recommend improvements to campaign tactics and targeting
Run experiments and tests to improve engagement, conversion, and pipeline contribution
Cross-Functional Collaboration
Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities.
Align campaigns with product launches and customer growth initiatives
Ensure campaigns support the broader marketing and revenue strategy
AI-Enabled Marketing
Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning.
Use AI tools to assist with campaign development, content iteration, and segmentation
Experiment with AI-driven approaches to improve marketing performance and efficiency
Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices