Senior Marketing Manager, Integrated Campaigns

PressReader • Richmond, BC

23h • CA$100,000 - CA$120,000 • Hybrid

About The Position

PressReader is an innovative technology company that partners with the world’s leading publishers to deliver content to millions of users in over 160 countries. Our progressive approach to digital distribution has allowed publishers such as The Washington Post, The Guardian, Newsweek, Rolling Stone, The Globe and Mail, and Vogue to find new audiences through business partnerships, including airlines, hotels, cruise ships, libraries, and thousands of other companies worldwide. Our technology also powers Editions Plus - a white-label solution that enables publishers to deliver their digital content in interactive ways. Editions+ allows them to build a customizable platform that supports a wide range of revenue opportunities. We have a full-time opportunity for a Senior Marketing Manager, Integrated Campaigns to join our Marketing team.

Requirements

• 5+ years in marketing campaign management, demand generation, or growth marketing, in B2B with multiple customer segments or verticals.
• Proven experience managing a multi-channel campaign calendar across web, email, social, and paid, including direct people management of channel specialists.
• A strategic, creative mindset: comfortable taking market and segment insight and turning it into a campaign idea and media plan, not just a content schedule.
• Experience planning media beyond standard digital paid channels like trade, association, sponsorship, or other niche channels, and making the case for that investment based on where a specific audience actually engages.
• Comfortable being the accountable owner of a paid media agency relationship, including budget and performance oversight, without needing to run paid execution in-house.
• Strong cross-functional collaborator. You'll work closely with Product Marketing, Content, Creative, Partnerships, and Events, and need to align people who don't report to you.
• Working knowledge of marketing automation and CRM platforms (e.g., Dynamics, Marketo) sufficient to direct channel work and interpret reporting (deep technical administration is not required).
• This role exists because campaigns need one accountable owner, and that ownership mindset matters more than any single tool or channel specialty.

Nice To Haves

• Proven leadership experience managing and collaborating with teams to deliver strong results
• Experience in building brands and driving brand growth in new markets
• Positive, collaborative attitude that aligns well with PressReader values

Responsibilities

• Translate territory plan output, segment priorities, whitespace, pipeline targets, into campaign strategy: what we say, to which audience, through which channels, and why.
• Partner with Product Marketing and Sales leadership to understand what each territory or vertical actually needs from marketing, and make sure campaigns are built to support those specific goals rather than a one-size-fits-all plan.
• Bring creative and strategic judgment to campaign design. This role is accountable for ideas and positioning, not just scheduling and execution.
• Build and maintain the marketing campaign calendar across all core verticals (public and academic libraries, hospitality, healthcare), coordinating with Product Marketing, Content, Creative, and Events.
• Run the campaign brief and intake process so Creative, Content, and channel teams are never working from conflicting or last-minute direction.
• Directly manage the Web Strategy Lead, Email Strategist, and Social Media & Growth Coordinator, setting priorities and ensuring channel-level work ladders up to campaign and territory goals.
• Own the relationship with our paid media agency: approve budget pacing, review creative and targeting recommendations, and hold the agency accountable to performance benchmarks.
• Look beyond traditional paid channels where the audience calls for it, identifying and recommending the right mix of trade, association, and niche vertical media to reach buyers in our core segments where they actually are, and build the business case for that spend.
• Coach the team on execution quality and channel best practice, without owning the hands-on production work yourself.
• Own campaign performance reporting: which campaigns ran, what they cost, what pipeline or engagement they drove, and how they're tracking against territory goals, reported consistently and on a regular cadence.
• Balance demand generation accountability with brand awareness goals. Not every campaign is judged on lead volume alone; some are building market presence and credibility in segments where we're newer or less known.
• Partner with our marketing ops/analytics function to access the data needed for reporting, without owning the underlying dashboard or integration infrastructure.
• Bring a clear point of view on what's working and what isn't, and adjust the campaign plan accordingly.

Benefits

• 100% employer-paid health, dental, and vision benefit plan
• 15 paid vacation days to start
• health and wellness days
• bereavement days
• reimbursements for professional training and membership in professional associations
• fitness subsidy

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed