Director, Integrated Marketing Campaigns

Temporal Technologies

3d•$240,000 - $285,000

About The Position

We are seeking a Director, Integrated Marketing Campaigns to lead Temporal’s end-to-end campaign strategy across all key segments and geographies. This is a high-impact quarterback role responsible for translating company strategy into integrated, multi-channel programs that generate measurable pipeline across our Enterprise New Logo, Commercial Self-Serve, Growth, and International motions. You will own campaign strategy, planning, execution, and performance across the full funnel; partnering tightly with Paid, Product Marketing, Field Marketing, Lifecycle, Sales, and RevOps to ensure every initiative delivers real business outcomes. This role reports to the Head of Demand Gen & Lifecycle.

Requirements

10+ years in demand generation, integrated campaigns, or growth marketing at B2B SaaS or developer-facing technology companies, with 4+ years in a Director-level or above role with direct pipeline accountability.
Proven track record building and scaling global integrated campaign programs across enterprise, commercial, and international segments in a high-growth SaaS environment.
Deep full-funnel expertise, from top-of-funnel developer acquisition through mid-funnel nurture, ABM, and pipeline acceleration.
Experience marketing to technical audiences (developers, platform engineers, DevOps practitioners, engineering leaders); developer-tools or infrastructure background strongly preferred.
Hands-on ABM experience including 1:1/1:few motions, intent data activation, and account-level measurement; familiarity with PLG motions and self-serve conversion campaigns.
International campaign experience supporting pipeline generation in EMEA and/or APJ with regional field teams.
Strong analytical mindset with experience building attribution models, owning pipeline dashboards, and optimizing program mix.
Expertise in the modern B2B marketing stack: Marketo, Salesforce, Claude/ChatGPT, paid media, and marketing analytics tooling.
Strong people leader and cross-functional collaborator; self-directed and comfortable balancing strategic thinking with hands-on execution in a fast-moving environment.

Responsibilities

Define and own integrated campaign strategy across all segments: Enterprise New Logo, Commercial Self-Serve, Growth accounts, and International (EMEA and APJ).
Build full-funnel plans that orchestrate paid media, email/lifecycle, content, field events, webinars, ABM, and developer community programs into cohesive, always-on motions.
Partner with Product Marketing to translate positioning and competitive differentiation into compelling campaign themes, messaging, and assets.
Own campaign calendars, launch readiness, and cross-functional alignment so programs launch on time and on message.
Lead integrated programs targeting net-new enterprise accounts in partnership with New Logo sales teams and SDRs, using targeted digital, content syndication, webinars, virtual and in-person events.
Define ICP-aligned audience segmentation and persona mapping for engineering leadership, platform teams, and technical decision-makers at enterprise targets.
Establish campaign-to-pipeline attribution frameworks to track sourced and influenced pipeline from enterprise programs.
Drive self-serve sign-up volume for Temporal Cloud through top-of-funnel campaigns targeting developers, platform engineers, and technical leads at commercial-segment companies.
Partner with Growth, Lifecycle, Developer Relations, and Product teams to build programs that convert sign-ups into active users and commercial opportunities for the Sales team.
Design and execute campaign programs to support the Growth Sales team in driving expansion pipeline within existing accounts.
Partner with RevOps to build programs identifying the next best use case for current customers, surfacing new expansion opportunities and workloads.
Scale Temporal’s ABM program covering 1:1, 1:few, and 1:many motions in partnership with Sales and RevOps.
Orchestrate personalized, multi-channel ABM campaigns using intent data, targeted advertising, direct mail, and field engagement to create and accelerate pipeline in strategic new logo and growth accounts.
Refine account engagement scoring, pipeline influence, and sales velocity metrics to continuously optimize ABM effectiveness.
Build and execute integrated campaign programs supporting Temporal’s go-to-market expansion in EMEA and APJ, in partnership with regional Field Marketing, Sales, and Developer Advocacy teams.
Adapt global programs for regional relevance, localizing messaging, offers, content, and channel mix; ensure regional pipeline targets are integrated into global campaign planning.
Build, manage, and develop a high-performing team of campaign managers, providing strategic direction and career growth.
Serve as the campaign quarterback across marketing — aligning Brand, Product Marketing, Digital, Content, Field, and Lifecycle teams around shared priorities.
Define and own campaign KPIs: MQL volume and quality, marketing-sourced and influenced pipeline, lead-to-opportunity conversion, and CAC by segment.
Build attribution models and reporting frameworks with Marketing Ops and RevOps; establish a culture of continuous experimentation to improve performance.