Director, Integrated Marketing Strategy

Sedgwick•Telecommuter MA, MA

About The Position

The Director, Integrated Marketing Strategy & ABM leads the development and execution of integrated marketing campaigns that align brand, demand generation and account-based marketing (ABM) strategies to drive pipeline growth, executive engagement and strategic account penetration. This role partners closely with sales, business development, product/service line leaders, creative, communications, digital and analytics teams to design and execute multi-channel campaigns focused on priority industries, buyer personas and target accounts. The position serves as a strategic connector between business priorities and marketing execution — ensuring campaigns are insight-driven, measurable, highly coordinated and aligned to revenue goals.

Requirements

Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM).
Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes.
Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities.
Strong background in campaign performance analysis, translating insights into data-driven optimization and strategic recommendations.
Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams.
Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase), with experience supporting enterprise growth and go-to-market initiatives.
Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement.
Knowledge of lifecycle marketing and revenue operations processes.
Familiarity with intent data, audience segmentation, and account scoring methodologies.
Strong analytical skills with the ability to interpret data and drive performance optimization.
Excellent communication, presentation, and executive presence skills.
Strong organizational and project management skills.
Ability to collaborate across cross-functional teams and align stakeholders.
Ability to meet or exceed Performance Competencies.

Responsibilities

Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams.
Partner with sales leadership to identify and prioritize strategic accounts.
Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies.
Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings.
Works with fellow Brand Strategists to develop and design best practices and best-in-class marketing approaches.
Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement.
Responsible for team marketing budget, and Agile Team resources towards the highest value growth initiatives.
Develops campaign strategies coordinating digital, events, content, nurture, webinar, ABM and sales outreach tactics.
Designs and executes account-based marketing programs aligned to target industries, buyer personas and organizational priorities.
Coordinates personalized outreach programs, landing pages, executive events and nurture experiences.
Supports demand generation and lead capture initiatives tied to MQL, SQL and pipeline goals.
Manages performance optimization through testing, reporting and analytics.
Collaborates cross-functionally with creative, communications, digital, analytics and business teams.
Lead conference and executive event marketing strategy, including pre-event, onsite and post-event engagement programs.
Develops campaign briefs, messaging frameworks, KPI definitions and executive-ready reporting.
Drives continuous optimization across campaign performance, targeting, conversion and engagement.
Performs other duties as assigned.
Travels as required.
Provides support, guidance, leadership and motivation to promote maximum performance.
Administers company personnel policies in all areas and follows company staffing standards and training recommendations.
Interviews, hires and establishes colleague performance development plans; conducts colleague performance discussions.