Director, Marketing Strategy

Anchour•New Gloucester, ME

2d•$75,000 - $95,000•Hybrid

About The Position

We're hiring a Director, Marketing Strategy to own marketing strategy across some of our most important client relationships. This is the seat where the thinking happens. You'll build the roadmaps, lead the strategic conversations, and make the calls that shape how our clients grow. You'll be the source of the strategy, not a contributor to someone else's. You'll partner closely with our VP of Growth and VP of Operations, and operate with the autonomy of a senior voice that the team and our clients lean on. Anchour has grown fast, and the work has gotten more sophisticated. We're investing in senior strategic firepower because the work demands it, and our clients are ready for it. This is a hybrid role based out of our Maine headquarters, with flexibility for remote work. Maine-based applicants are preferred. You'll report to our VP of Growth. Anchour is a creative agency of 40+ people focused on building unforgettable brands and digital experiences that help businesses punch above their weight. Headquartered in Maine, we partner with SMBs and growing brands across industries like consumer goods, hospitality, financial services, home services, and retail. Our work spans brand strategy, identity design, website design and development, content strategy, and full-service marketing. Great work happens when smart people are trusted to do it. We've built a place where senior talent has real ownership, real influence over direction, and the room to do the best work of their careers.

Requirements

7+ years of marketing strategy experience, with at least 3 years at an agency.
Real experience building strategies that span paid media, content, SEO, email and CRM, brand, and CRO.
Fluent in performance and brand thinking, and how the two reinforce each other.
You've worked across verticals and adapted your thinking to the realities of different businesses.
You've sat across from CMOs and founders and held the strategic line.
You manage tough conversations, navigate complex feedback, and earn trust at the most senior levels.
You've built marketing roadmaps from scratch.
You know how to take ambiguous business goals and turn them into clear, prioritized, executable plans.
You form sharp opinions backed by evidence.
You push back when something isn't right.
You make recommendations that clients can actually act on.
You read performance data, work alongside analytics, and use numbers to sharpen strategy.
You know what the dashboards are telling you.
You're using AI tools to research faster, draft sharper, and think bigger.
You can speak to how it's improved your work.
You're hands-on with the work, and you raise the bar for everyone around you.
You see the work and move it.
You don't need to be told what to prioritize.
New England-Based: This is a hybrid role with regular in-office days and occasional in-person client collaboration. Maine-based applicants are preferred.

Nice To Haves

Experience in DTC, CPG, or financial services is a strong plus.

Responsibilities

Own marketing strategy for a portfolio of important client relationships and serve as the strategic anchor across creative, media, and account teams.
Lead marketing strategy across a portfolio of important client relationships.
Build the annual and quarterly roadmaps that shape how we deploy creative, media, content, and CRO.
Make independent strategic calls and stand behind them.
Translate client business goals into clear, prioritized, executable marketing roadmaps.
Define the levers, the sequencing, the channels, and what success actually looks like.
Build plans the team can run with and clients can rally around.
Sit across from CMOs, founders, and growth leaders as the senior strategic voice on assigned accounts.
Run the planning conversations, lead the QBRs, push back when needed, and earn the room.
Lead strategic discovery to set every engagement up for success.
Audit existing performance, find the actual growth levers, and translate them into a plan the team can execute.
Brief and partner closely with creative, media, and content teams.
Shape what gets made, what gets tested, and where dollars get spent.
Stay in the work through execution.
Help define how marketing strategy operates at Anchour.
Develop the frameworks, processes, and standards that elevate strategic thinking across the agency.
Over time, build and mentor a strategy bench underneath you.
Bring fresh perspectives on what's working, what's changing, and how AI is reshaping how marketers operate.
Push the team to test, iterate, and stay ahead of where the industry is going.

Benefits

Competitive Salary & Profit Sharing
Hybrid Work Flexibility
Retirement. Savings plan with a 4% company match.
Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for our US-based team members.
Optional HSA. An optional health savings account (HSA) for employees to set aside money on a pre-tax basis for medical expenses.
Home Office Setup. Get a laptop + 50% reimbursement for home office equipment.
Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays.
Paid Time Off. Minimum three weeks of paid time off per year.
Paid Leaves. Paid parental, medical, bereavement, and other types of leave.
Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round.
Lifelong Learners Fund. Cash for professional development (books, conferences, courses), and team bonding fun times.
Baby Bonding Bucks. $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child.