GTM & Marketing Strategy Director

SHI International Corp.•Austin, TX

1d•$100,000 - $200,000•Hybrid

About The Position

The GTM & Marketing Strategy Director is a senior strategic leader responsible for shaping and driving go-to-market and marketing strategies that accelerate revenue growth. This role sets the vision for evaluating and prioritizing marketing programs and transformation initiatives, ensuring alignment to enterprise objectives and long-term growth plans. Serving as a key partner to executive leadership, the Director collaborates with GTM leaders across solution practices and business units to define strategy, drive cross-functional alignment, and ensure consistent, scalable execution. This role operates at the intersection of strategy, analytics, and execution—leveraging data, AI, research, and operational insights to guide investment decisions and deliver measurable business impact. The ideal candidate brings deep expertise in GTM strategy, marketing planning, and transformation leadership, with the ability to translate complex market signals and business priorities into actionable, high-impact strategies.

Requirements

Expertise in developing and executing GTM and marketing strategies that drive measurable business outcomes.
Advanced ability to synthesize complex data into actionable insights and executive-level recommendations.
Strong proficiency with marketing analytics, attribution models, and performance measurement frameworks.
Deep understanding of market dynamics, customer segmentation, and competitive positioning.
Proven ability to lead large-scale, cross-functional initiatives and transformation programs.
Completed Bachelor’s degree or equivalent relevant experience required
8-10 years of experience in Marketing, Communications, or a relevant functional area
Demonstrated success leading strategic planning, transformation initiatives, or large-scale marketing programs
Strong understanding of the end-to-end marketing lifecycle, including campaign planning, execution, and measurement
Experience in demand generation and optimizing marketing investment strategies
Proven ability to influence executive stakeholders and translate complex insights into actionable strategies

Nice To Haves

Ability to travel to SHI, Partner, and Customer Events
Ability to travel 25%

Responsibilities

Define and lead the strategic vision for GTM and marketing programs, establishing a cohesive, multi-year roadmap aligned to revenue growth and business priorities.
Partner closely with executive marketing and GTM leadership to shape strategic planning, investment allocation, and prioritization of high-impact initiatives.
Drive enterprise alignment across marketing, sales, and operations by translating strategy into scalable frameworks, governance, and execution models.
Oversee the evaluation and prioritization of marketing programs and transformation initiatives, balancing market opportunity, customer impact, and ROI.
Leverage advanced analytics, market insights, and performance data to inform data-driven decision-making and optimize marketing investment strategies.
Act as a strategic connector across cross-functional teams, ensuring alignment between long-term strategy and day-to-day execution.
Lead the development of executive-level narratives, presentations, and recommendations to influence senior stakeholders and guide decision-making.
Establish and evolve KPI frameworks, measurement models, and attribution methodologies to connect GTM strategies to business outcomes.
Drive ongoing market, competitive, and customer analysis to identify growth opportunities, emerging trends, and areas for transformation.
Champion the adoption of innovative tools, technologies, and AI-driven insights to enhance GTM effectiveness and operational efficiency.
Build and scale repeatable strategic planning and evaluation frameworks to ensure consistent prioritization and execution across the organization.