GTM Strategy (Founding)

Pallet•San Francisco, CA

2h•$145,000 - $195,000•Onsite

About The Position

Pallet is seeking a high-intensity, analytically minded operator to build the company's product marketing and go-to-market strategy. This role is crucial as it sits at the intersection of product, sales, and marketing, responsible for translating Pallet's product development into compelling narratives, successful launches, and effective materials that communicate the product's value to customers. The individual will play a key role in shaping market perception of Pallet through product launches, sales enablement, case studies, and market positioning.

Requirements

2–3 years of experience in consulting, investment banking, corporate strategy, or strategy/operations at a high-growth startup
Strong, structured problem-solving skills and comfort working in ambiguous environments
Exceptional written communication skills with the ability to synthesize complex ideas clearly
Experience working with AI tools for research, writing, or analysis
Comfort with analyzing data from tools like CRM, analytics platforms, or sales tools
High ownership mindset with the ability to drive projects independently

Nice To Haves

Exposure to product marketing, growth marketing, or go-to-market strategy
Familiarity with B2B SaaS or enterprise software
Experience working closely with sales teams

Responsibilities

Own product launch narratives for new Pallet features and products, translating technical capabilities into clear customer value.
Create sales enablement materials, including demo scripts, objection handling frameworks, and deal collateral.
Build and maintain Pallet’s market narrative and positioning across customer segments.
Establish and run the product launch process, coordinating across product, engineering, sales, and marketing.
Develop a pipeline of customer case studies that support enterprise sales conversations.
Analyze sales calls, customer feedback, and product usage data to improve messaging and GTM strategy.