Founding GTM Lead
About The Position
GovSignals is shaping the future of government contracting with breakthrough AI-driven solutions. We are disrupting a multi-billion-dollar industry and enabling private-sector technologies to secure government contracts faster than ever, strengthening national security and driving economic growth. GovSignals has built the most advanced government-contracting AI platform available. From Fortune 500 enterprises to government agencies, our platform multiplies the opportunities contractors can pursue and empowers them to deliver fully compliant, winning proposals in hours instead of months. As one of the largest aggregators of U.S. government data, we set trends rather than follow them. We’re hiring our Founding GTM Lead — an AI-native marketer who builds the systems, not just runs them. You’ll do the work of a five-person marketing team by wiring LLM-driven workflows and modern automation tools into a GTM engine that compounds. If your instinct when you see a marketing problem is “I can wire that up myself this weekend” rather than “let me hire an agency,” this role is for you. For the past 3 years, GovSignals’ growth has come almost entirely from word-of-mouth and in-person engagements. Now it’s time to build the next evolution of our GTM motion — and we want it built by someone who treats AI tooling as their daily workbench, not a buzzword. You’ll work directly with the founding team across product, sales, deployment, and platform to craft messaging, design campaigns, and build the operational backbone that scales GovSignals’ reach.
Requirements
- AI-native workflow builder. AI tooling is your daily workbench. You’ve shipped real automations across multiple platforms and use LLMs constantly to enrich, personalize, classify, and write. You know your way around an API even if you don’t write production code.
- 3–8 years in marketing, growth, or GTM — ideally at early-stage or high-growth startups where you wore many hats.
- System builder. You’ve designed and scaled a marketing system from scratch — automation, attribution, integrations, the whole stack — not just managed one someone else built.
- Sharp translator. You’ve turned technical product details into customer-facing narratives that converted.
- Range. You’re equally comfortable in an automation builder, a CRM, a Notion doc, and a sales pitch.
Nice To Haves
- You’ve built agentic outbound or AI-driven content ops in a previous role.
- Background in growth marketing, product marketing, or demand generation.
- Experience marketing AI/ML, developer tools, or SaaS products.
- Familiarity with GovTech, compliance, or federal contracting ecosystems.
Responsibilities
- Build the AI-Powered GTM Engine. Stand up enrichment pipelines, LLM-driven personalization, and agentic outbound using tools like Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom GPTs / LLM APIs — doing the work a much larger team would do manually.
- Run Growth Experiments. Scrappy, high-velocity tests on messaging, channels, and ICPs. Ship daily, measure weekly, kill what doesn’t work.
- Translate Technical AI into Compelling Narratives. Decks, demos, one-pagers, case studies, landing pages — written in plain English about hard problems.
- Design and Execute Campaigns End-to-End. Email sequences, paid/social, webinars, conference activations, and ABM plays focused on federal primes, Fortune 500 contractors, and government agencies.
- Own the Numbers. Define CAC, LTV, and funnel conversion. Build dashboards. Refine strategy based on data, not vibes.
- Partner Across the Company. Work with product, sales, and deployment so GTM programs align with our ICPs, sales workflows, and what we’re actually shipping.
Benefits
- Competitive salary
- premium benefits (medical, dental, vision)
- unlimited PTO
- Meaningful stake in a well-funded, fast-growing startup—we want you to win big when we win big
- medical, vision, and dental
- Unlimited PTO
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
