Integrated Marketing Director

REP Fitness•Westminster, CO

1d•Hybrid

About The Position

The Integrated Marketing Director will lead the strategic vision, planning an execution of our content ecosystem across all earned and owned channels. This leader will transform brand priorities, product launches, partnerships, consumer insights and performance data into a cohesive content engine that scales the business. This role will be a key part of our strategy to become the most influential omni-channel strength brand in the world by serving as the connective hub across the marketing organization. They will do this by ensuring every consumer touchpoint (eComm, commercial, retail, partnerships, social, PR, activations etc) works together to tell a consistent and compelling REP brand experience. They will help shape not only what REP says, but also how the brand comes to life across channels, audiences and experiences. They will also be an expert with demonstrable experience in activating digital content ecosystems for global consumer brands. This role will be directly responsible for building and leading our Social Media, Content, PR & Editorial teams to meet these objectives.

Requirements

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Ability to write speeches and articles for publication that conform to prescribed style and format.
Ability to effectively present information to top management, public groups, and/or boards of directors.
Ability to calculate figures and amounts, such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
12+ years of progressive marketing leadership experience with significant focus on content strategy, brand marketing, and integrated campaigns.
Experience scaling digitally focused content-driven consumer brands to $500M+ within nutrition, wellness, supplementation, CPG, health, or adjacent categories strongly preferred.
Proven success leading multi-channel content programs that drive measurable business growth.
Deep understanding of content strategy, editorial planning, social media, influencer marketing, PR, communications, and brand storytelling.
Experience managing and developing high-performing creative, content, and communications teams.
Strong understanding of full-funnel marketing and how upper-funnel content influences lower-funnel performance.
Demonstrated ability to lead cross-functional initiatives and influence stakeholders across multiple departments.
Strong analytical mindset with experience using performance data to guide strategic decisions.
Exceptional communication, leadership, and organizational skills.
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Resourcefulness - Securing and deploying resources effectively and efficiently.
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
Drives Results: Consistently achieving results, even under tough circumstances
Manages Complexity: Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.

Nice To Haves

Experience scaling digitally focused content-driven consumer brands to $500M+ within nutrition, wellness, supplementation, CPG, health, or adjacent categories strongly preferred.

Responsibilities

Own the integrated global content strategy across all owned and earned channels ensuring alignment with annual business objectives and growth targets with both global & regional teams
Develop and maintain a cohesive brand narrative that connects REP's equipment, apparel, and nutrition businesses into a unified consumer experience.
Lead long-range content planning, including annual campaigns, seasonal moments, product launches, partnerships, athlete activations, and brand initiatives.
Build content strategies that support the entire customer journey—from awareness and consideration through conversion, retention, and advocacy.
Establish clear content pillars, editorial frameworks, and messaging architectures that create consistency across channels and teams.
Ensure all content reflects REP's brand positioning, voice, values, and strategic priorities.
Identify emerging trends, cultural moments, platform shifts, and consumer insights to keep REP relevant and differentiated.
Oversee the development of a best-in-class content engine capable of producing high-quality, high-volume content across multiple channels and business units.
Lead the creation of educational, inspirational, and conversion-focused content that drives audience growth and customer acquisition.
Develop strategies that transform product innovation, training expertise, nutrition science, customer success stories, and athlete partnerships into compelling storytelling.
Create editorial frameworks that balance brand-building content with performance-driving content.
Drive consistency in messaging and storytelling across social, blog, PR, email, partnerships, video, influencer, and ecommerce experiences.
Establish content quality standards, approval processes, and governance frameworks that ensure excellence at scale.
Lead and develop high-performing teams across Social Media, Content, PR, Communications, and Editorial functions.
Establish clear priorities, goals, workflows, and performance expectations for the team.
Build organizational capabilities that enable REP to scale content production without sacrificing quality or consistency, leveraging AI where possible, but within brand standards
Build and maintain integrated content calendars that align business priorities, product launches, campaigns, partnerships, and channel needs.
Evaluate team structure, agency relationships, freelance resources, and content investments to maximize output and efficiency
As a key part of our ambition to become the most influential omni-channel brand in strength, you will be the key integrator and strategic hub for the cross-functional teams
Partner with creative to ensure consistency throughout upper funnel & storytelling down to lower funnel creative output
Collaborate with Product Marketing to translate product innovation and key differentiators into compelling consumer-facing narratives
Align with Digital Marketing teams to ensure content strategies support acquisition, retargeting, conversion, and retention goals across all channels & geos
Leverage our partnership team to engage with our athletes, influencers & affiliates to ensure consistency in storytelling & message across the funnel on key product & brand moments
Serve as the central connective point between brand, creative, product, partnerships and performance marketing teams
Define and track KPIs across awareness, engagement, community growth, content consumption, lead generation, conversion, and customer retention.
Partner with Analytics and Digital teams to understand content performance throughout the funnel.
Continuously evaluate content effectiveness and identify opportunities to improve reach, engagement, efficiency, and business impact.
Establish reporting frameworks that provide leadership visibility into content performance and contribution to business goals.

Benefits

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
5 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Birthday - Paid day off
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization