Director, Integrated Marketing

PlayMetrics • Morrisville, NC

19h • Hybrid

About The Position

PlayMetrics is a fast growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development, all in one place.

PlayMetrics is looking for a Director, Integrated Marketing to build and run the execution engine behind our Growth Marketing team. This role turns sport-specific campaign strategy into work that ships on time and on standard, while keeping our always-on programs — SEO, website conversion, email nurture — growing steadily in parallel. You'll work closely with our Growth Strategy Directors, who each own the strategy, pipeline targets, and Sales relationships for a specific sport cluster.

Note: This is a full-time position, and we are ideally looking for a local candidate to work in the office at our Morrisville, NC headquarters, currently hybrid work-from-home three days per week, but subject to the Company's needs and policies in the future. Open to remote, US-based candidates preferably in Eastern or Central Time Zones.

Requirements

• 7-10+ years in marketing execution or campaign operations, including experience running campaigns end-to-end — from brief through launch to report.
• People management experience to lead and scale a team running two complementary operating rhythms at once.
• Experience managing paid media execution (paid social, paid search, display/programmatic) through a team or agency partners, with enough platform fluency to direct strategy, evaluate performance, and hold vendors accountable.
• HubSpot-fluent: comfortable building emails, landing pages, and campaigns directly in the platform, and diagnosing day-to-day issues.
• SEO/AEO literate — doesn't need to be a technical SEO expert, but understands how search is changing and can lead a specialist or an agency effectively.
• A confident, collaborative communicator — comfortable shaping a brief with a Director or giving the VP of Growth a clear, data-backed read on capacity.
• A process builder who creates structure (brief templates, calendars, retros) rather than waiting for it to exist.
• A natural cross-functional partner — comfortable working alongside Directors with strong Sales relationships and coordinating with adjacent teams like Brand & Comms and RevOps to get work done.
• Will be at least 18 years of age
• Will have a minimum of bachelor's degree in Marketing or related field
• Can read, write, and fluently speak and understand English
• Strong verbal and written communication skills
• Are confident using technology and navigating technology applications
• Will be legally authorized to work in the US for any employer in the US.
• Cannot consider candidates who require sponsorship for a work-authorized visa.

Nice To Haves

• B2B SaaS marketing experience preferred, ideally in a growth-focused environment.

Responsibilities

• Partner with the Growth Strategy Directors from the start of quarterly planning, bringing an honest, capacity-grounded view of what the team can execute.
• Surface capacity considerations early in planning so the quarter's priorities are realistic and well-sequenced.
• Champion the always-on lane (SEO/AEO, website conversion, email nurture) as a core part of the plan alongside campaign work.
• Evaluate and help scope new or emerging channels (e.g., CTV/OTT, out of home, podcast and audio advertising) during quarterly planning, recommending whether and how they get piloted.
• Own the campaign brief format, required fields, and quality bar, partnering with Directors to get briefs launch-ready.
• Set and hold the execution timeline once a brief is accepted; manage the campaign queue across both Growth Strategy Directors' portfolios.
• Lead campaign kickoff planning, asset assembly, build, and launch across paid social, paid search, display/programmatic, email, content, and events.
• Monitor and optimize campaigns during active windows.
• Own SEO and AEO strategy: ongoing optimization, content gap analysis, and search presence — evergreen work independent of sport or season.
• Own website conversion programs — forms, landing pages, CTAs — and the email nurture flows that catch non-converting leads from campaigns.
• Build and maintain the emails, landing pages, and campaign assets that live inside HubSpot, and bring the requirements and strategy for how those programs should work.
• Deliver regular channel performance reporting to the VP of Growth and the Growth Strategy Directors, keeping everyone aligned on what's live and how it's performing.
• Document and share post-campaign retros so learnings travel across the team and inform the next quarter's plan.
• Build the process: brief templates, campaign calendar format, and retro structure.
• Directly manage a team running the campaign and always-on lanes, coaching them to own their lane while supporting each other at capacity.
• Own paid media agency relationships and outside freelance or contract creative resources used for overflow capacity, managed within the Growth budget set by the VP of Growth.

Benefits

• Competitive pay
• Competitive benefits, including comprehensive medical, dental, and vision plans for you and your dependents which are 100% company paid, 401(k) with employer match, and company paid group and disability insurance
• Paid Time Off
• Casual dress work environment
• Central office location in RTP

What This Job Offers

• Job Type: Full-time
• Career Level: Director