Marketing Manager, Campaigns & Messaging- Spine
About The Position
DePuy Synthes is recruiting a Manager Digital Marketing Campaigns & Messaging for Spine, located in Warsaw, Indiana; West Chester, Pennsylvania; Raynham, Massachusetts; or Palm Beach Gardens, Florida. Remote work may be considered on a case-by-case basis and requires company approval. The role reports to the Spine Downstream Marketing Team. The position develops spine marketing campaign strategies, messaging frameworks, and content plans. It translates product strategies, value propositions, clinical evidence, and customer insights into clear, compelling, and consistent campaigns across the Spine portfolio. The Manager leads campaign planning, messaging architecture, and content strategy, partnering closely with Product Marketing, Medical Affairs, and Communications. Johnson & Johnson announced plans to separate its Orthopaedics business and establish DePuy Synthes as a standalone company. The planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, regulatory approvals, and other customary conditions. Following the transaction, the employee is anticipated to become an employee of DePuy Synthes, with employment governed by Orthopaedics employment processes, programs, policies, and benefit plans.
Requirements
- Bachelor's degree required.
- 5–10+ years of progressive experience in marketing, campaign strategy, communications, product marketing, or related commercial functions.
- Demonstrated experience developing integrated marketing campaigns in a healthcare, medical device, pharmaceutical, or life sciences environment.
- Experience leading messaging, positioning, and content strategy initiatives.
- Strong strategic planning and cross-functional leadership capabilities.
- Proven ability to influence senior stakeholders and drive alignment across matrixed organizations.
- Exceptional communication, presentation, and storytelling skills.
- Experience managing agencies, vendors, and external partners.
Nice To Haves
- A degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field.
- MBA or advanced degree.
- Spine or Orthopaedics experience.
- Experience supporting surgeon, healthcare professional, ASC, or healthcare system customer segments.
- Knowledge of healthcare advertising, promotional review, and regulatory requirements.
- Experience with product launch campaigns and omnichannel engagement programs.
- Experience using customer insights and marketing analytics to guide decision-making.
- Brand Positioning Strategy, Budgeting, Collaboration, Consulting, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Data Visualization, Digital Channels, Digital Marketing, Digital Trends, Process Improvements, Report Writing, Technical Credibility, and Technologically Savvy.
Responsibilities
- Lead development of integrated marketing campaign strategies aligned with commercial, marketing, and business objectives.
- Build annual and launch-specific campaign roadmaps supporting portfolio priorities and growth initiatives.
- Translate product strategy, customer insights, and market opportunities into customer-focused marketing plans.
- Identify opportunities for connected campaigns across customer segments, procedures, technologies, and care settings.
- Establish campaign governance, planning processes, and performance measurement standards.
- Develop messaging frameworks, campaign narratives, value propositions, and storytelling strategies.
- Ensure consistent messaging across customer touchpoints, channels, and stakeholder audiences.
- Partner with platform marketing teams to evolve product positioning into market-ready customer communications.
- Guide development of claims-based content strategies using clinical evidence and customer insights.
- Determine content requirements across digital, social, web, industry meetings, and field communications channels.
- Guide prioritization of campaign investments and resources.
Benefits
- Participation in the Company’s consolidated retirement plan (pension) and savings plan (401(k)), subject to plan terms.
- Eligible to participate in the Company’s long-term incentive program.
- Vacation: 120 hours per calendar year, subject to policy and date of hire.
- Sick time: 40 hours per calendar year, with different amounts for employees residing in Colorado or Washington, subject to policy and date of hire.
- Holiday pay, including Floating Holidays: 13 days per calendar year, subject to policy and date of hire.
- Work, Personal and Family Time: up to 40 hours per calendar year, subject to policy and date of hire.
- Parental Leave: 480 hours within one year of a child’s birth, adoption, or foster care placement, subject to policy and date of hire.
- Bereavement Leave: 240 hours for an immediate family member and 40 hours for an extended family member per calendar year, subject to policy and date of hire.
- Caregiver Leave: 80 hours in a 52-week rolling period, subject to policy and date of hire.
- Volunteer Leave: 32 hours per calendar year, subject to policy and date of hire.
- Military Spouse Time-Off: 80 hours per calendar year, subject to policy and date of hire.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
