Marketing Manager 2 - Market Research Manager (17254-1)

JND•Englewood Cliffs, NJ

2d•Onsite

About The Position

Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business. Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities. He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives. Analyze CRM dashboards to improve the quality of SEA CRM programs. Generate weekly Social Listening reports for Samsung and Competitors.

Requirements

Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations
Ability to confidently engage different levels and multi-functional stakeholders (up to VP level)
Research and Analytical Capabilities
Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus
Superior Consumer focused Insights and research experience; e-comm experience is a plus
Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames
Vendor / Team Management: Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.
Communication & Technical skills: Excellent interpersonal communication, engagement and influencing skills. Strong verbal and written communication skills to effectively convey learning and actions to take. Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization a plus.
Personal Attitude, Collaborations: High confidence, proactivity and positive “go-getter” attitude. Strong bias for action, sense of urgency and results orientation. Ability to work calmly and productively in high time pressure situations. Ability to cultivate strong collaborative working relationships and contacts within CMI work group, across other company functions and with external organizations
Bachelor’s degree in business administration, marketing, product management, sales, or related field.
5-8 years experience in market research, marketing, trade marketing, product management, sales or related field - analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience.
Electronics / Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (CPG) research experience.
Capable of running own research using DIY tools.
5+ years experience in market research, marketing, trade marketing, product mgmt. or related field w/ solid market research experience (from Client and/or agency side)
5+ years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues
Very well versed & eager to learn - able to produce excellent research results & analyses
Electronics / Mobile Industry research experience STRONGLY PREFERRED. Otherwise must have consumer packaged goods (CPG) research experience.

Nice To Haves

Syndicated research (e.g., Nielsen, NPD) experience a plus
e-comm experience is a plus
Proficiency in Tableau visualization a plus.
Master’s degree in business administration, marketing, product management, sales, or related field preferred

Responsibilities

Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights.
Independently manage most research, with support and guidance from manager on more complex studies: Secondary: Gather and analyze secondary data sources to address business issues. Primary: conduct research to understand and predict consumer behavior, e.g., Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc. Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etc.
Manage full scope of Research Projects including: Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in. Determine and recommend best research methodology to address business questions. Identify best vendor through appropriate RfP process (multi-vendor proposal review). Help negotiate best price with vendor(s), and manage internal finance process approvals. Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study. Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts. Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.