Marketing Manager 2 - Market Research Manager (17254-1)

JND•Englewood Cliffs, NJ

15h•$50 - $54•Onsite

About The Position

This role partners with relevant business teams to provide an understanding of consumer usage and behaviors across their Consumer Experience Journey for assigned business. The Market Research Manager will work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities. This individual gathers and analyzes consumer data and supports cross-functional teams with their strategies and tactics. They will also develop trends reports on Corporate Marketing key initiatives and analyze CRM dashboards to improve the quality of SEA CRM programs, generating weekly Social Listening reports for Samsung and Competitors.

Requirements

Bachelor’s degree in business administration, marketing, product management, sales, or related field.
5-8 years experience in market research, marketing, trade marketing, product management, sales or related field - analyzing consumer data and providing insights that drive business, including research methods and statistics.
Mix of Client and/or agency side experience.
Electronics / Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (CPG) research experience.
Capable of running own research using DIY tools.
5+ years experience in market research, marketing, trade marketing, product mgmt. or related field w/ solid market research experience (from Client and/or agency side).
5+ years experience analyzing consumer data and providing insights that drive business, including research methods and statistics.
Mix of Client and/or agency side experience.
Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues.
Very well versed & eager to learn - able to produce excellent research results & analyses.
Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations.
Ability to confidently engage different levels and multi-functional stakeholders (up to VP level).
Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative).
Superior Consumer focused Insights and research experience.
Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames.
Evaluate via RFP best vendor for each project.
Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.
Excellent interpersonal communication, engagement and influencing skills.
Strong verbal and written communication skills to effectively convey learning and actions to take.
Strong proficiency in development of PowerPoint charts and full decks.
Strong Excel skills to review, calculate and analyze data.
High confidence, proactivity and positive “go-getter” attitude.
Strong bias for action, sense of urgency and results orientation.
Ability to work calmly and productively in high time pressure situations.
Ability to cultivate strong collaborative working relationships and contacts within CMI work group, across other company functions and with external organizations.

Nice To Haves

Master's degree in Business Administration, Marketing, Product Management, Sales, or relevant field.
Syndicated research (e.g., Nielsen, NPD) experience a plus.
E-comm experience is a plus.
Proficiency in Tableau visualization a plus.
Electronics / Mobile Industry research experience STRONGLY PREFERRED.
Otherwise must have consumer packaged goods (CPG) research experience.

Responsibilities

Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights.
Independently manage most research, with support and guidance from manager on more complex studies.
Gather and analyze secondary data sources to address business issues.
Conduct research to understand and predict consumer behavior, e.g., Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc. Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etc.
Manage full scope of Research Projects including: Deeply understand business issues and specific questions to address them.
Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in.
Determine and recommend best research methodology to address business questions.
Identify best vendor through appropriate RfP process (multi-vendor proposal review).
Help negotiate best price with vendor(s), and manage internal finance process approvals.
Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study.
Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts.
Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.