Marketing Lifecycle Manager

Jetson•North Vancouver, BC

7d•Onsite

About The Position

Jetson is looking for a Lifecycle Marketing Manager to own the critical space between lead generation and closed sale. This is a high-impact, data-driven role responsible for building and optimizing the nurture engine that converts interest into revenue. You will own segmentation, lead scoring, attribution, and the full suite of workflows that move prospects through the funnel — and you'll come to the table with a clear point of view on how to do it better. This role sits at the center of marketing and sales, and success is measured in pipeline quality, conversion rates, and speed to sale.

Requirements

4–6 years of lifecycle or CRM marketing experience, with a clear track record of owning the middle and bottom of the funnel in a high-growth or startup environment
Hands-on HubSpot expertise — you've built lead scoring models, architected workflow logic, managed lifecycle stages, created segmented contact lists at scale, and built attribution dashboards.
Experience adapting lifecycle programs across multiple geographies — you understand how buyer behavior, offer relevance, and channel preference vary by market and you know how to set up the infrastructure to reflect that
Familiarity with a broad range of marketing channels — email, SMS, paid retargeting, organic — and a clear understanding of how each plays a role in a coordinated nurture strategy
Experience with interest-based and behavioral segmentation — you know how to identify meaningful audience distinctions and build messaging strategies around them
A collaborative approach to sales enablement — you've worked closely with sales teams, understand their process, and have built sequences and materials that close deals faster
Strong analytical skills — you're comfortable in reporting tools and can make data-driven decisions.
Genuine interest in AI and automation — you actively use AI tools to improve personalization, speed up workflow builds, and scale programs.
Clear, concise written communication — your nurture copy is sharp, your briefs are tight, and you can write a compelling email as easily as you can build the workflow behind it
Experience with modern tools, including AI, to automate and make your day more efficient.

Responsibilities

Own the full post-lead, pre-sale marketing strategy — designing and managing nurture programs across email, SMS, and other channels that keep prospects engaged and move them toward a buying decision
Build, maintain, and continuously optimize audience segmentation in HubSpot — including interest-based segments, behavioral triggers, geo-specific lists, and lifecycle stage cohorts — ensuring every contact receives messaging that reflects where they are and what they care about
Architect and manage HubSpot workflows, lead scoring models, and lifecycle stage definitions that accurately reflect buyer readiness and route leads to sales at the right moment
Develop and execute interest-based segmentation strategies that tailor messaging to different buyer motivations — whether that's savings, sustainability, comfort, or rebate eligibility — and test and refine those segments continuously
Adapt nurture programs for new and existing geographies — localizing messaging, adjusting offers based on regional rebate availability, and setting up geo-specific workflows that reflect the sales motion in each market
Partner closely with the sales team to understand where leads are stalling, build enablement materials that address common objections, and create a feedback loop between sales conversations and marketing messaging
Identify funnel leaks and conversion bottlenecks using HubSpot reporting and analytics; come with hypotheses, run structured tests, and implement improvements with a clear view of the impact on downstream revenue
Be held accountable to performance targets — success in this role is measured against lead-to-appointment conversion rate, funnel velocity, nurture-attributed pipeline, and sales-readiness metrics by segment and geography