Marketing Lifecycle Analyst

State Farm•Dunwoody, GA

89d

About The Position

The Marketing Lifecycle Analytics Analyst measures and analyzes prospect and consumer behavior across the marketing lifecycle to identify opportunities to improve marketing effectiveness, conversion, and profitable growth. The role turns customer and marketing data into actionable insights that optimize customer experience and support data-driven marketing decisions. The analyst partners with Marketing Lifecycle Analytics Managers, Marketing Strategy Analytics, Marketing Performance Analytics, Marketing Science, Campaign Management, and other business stakeholders. The work focuses on improving customer progression throughout the marketing funnel through analysis, reporting, and recommendations.

Requirements

At least 3 years of experience in Marketing Analytics, Customer Analytics, Digital Analytics, Marketing Science, or a related analytical discipline.
Knowledge of full-funnel marketing principles and customer lifecycle measurement.
Understanding of marketing funnels, customer journeys, behavioral analytics, and audience segmentation.
Experience analyzing customer behavior, conversion performance, and digital engagement metrics.
Proficiency using SQL to query, analyze, and validate large datasets.
Experience with data visualization tools such as Power BI or Tableau.
Strong analytical and problem-solving skills, including the ability to identify trends, patterns, and opportunities in complex data.
Ability to communicate analytical findings clearly through reports, presentations, and data visualizations.
Strong collaboration skills and ability to partner across marketing, analytics, and business teams.
Must be eligible to lawfully work in the U.S. immediately; the employer will not sponsor U.S. work authorization.

Nice To Haves

Bachelor's degree in Analytics, Statistics, Marketing, Business, Economics, Data Science, or a related field.
Familiarity with experimentation concepts and measurement methodologies.
Experience with digital analytics platforms such as Adobe Analytics or Google Analytics and with customer data platforms.

Responsibilities

Monitor and analyze funnel health across awareness, consideration, acquisition, retention, and cross-sell stages.
Analyze customer movement through marketing and digital experiences to identify opportunities to improve progression and conversion.
Identify customer drop-off points, behavioral trends, and engagement patterns throughout the customer lifecycle.
Develop audience segmentation analyses and behavioral insights to support marketing strategy and personalization.
Perform lifecycle, cohort, conversion, and customer behavior analyses to identify optimization opportunities.
Build recurring reports, dashboards, and visualizations that communicate lifecycle performance and key customer insights.
Translate complex data into clear, actionable insights and recommendations for business partners.
Partner with Marketing Performance Analytics to understand how channel performance influences customer behavior.
Support Marketing Science with customer journey insights that complement attribution, experimentation, and marketing impact analyses.
Collaborate with cross-functional partners to answer business questions and support strategic marketing initiatives.
Ensure data accuracy, consistency, and quality across lifecycle analyses and reporting.
Identify opportunities to improve analytical processes, measurement approaches, and reporting efficiency.
Handle and maintain confidential and highly sensitive information.
Participate in company-approved educational programs as applicable for continued development.

Benefits

Potential yearly incentive pay up to 15% of base salary.
Annual raise and bonus.
Health and wellbeing programs, with multiple healthcare plan options; medical plans include 100% coverage for in-network preventive care.
Vision, dental, telemedicine, and access to 24/7 mental health professionals.
Industry training programs, tuition assistance, employee resource groups, and mentoring.
Fertility, IVF, and adoption assistance.
National discount programs, financial workshops, and financial coaching.
Time off, initially up to 20 days annually, plus parental leave, paid holidays, a celebration day, life leave, bereavement leave, and community service/education support days.
Matching Gift Program, Good Neighbor Grant Program, and Employee Assistance Fund.
401(k) plan with company contributions up to 7% of salary.
Annual merit increase.
Health initiatives.