Marketing Integration Specialist

Model1 Commercial Vehicles•Indianapolis, IN

11d•$53,000

About The Position

The Marketing Integration Specialist will play a critical role in supporting the integration of marketing tools and systems, with a primary focus on the website and HubSpot. This role requires strong technical skills, a deep understanding of marketing data, and the ability to collaborate effectively with cross-functional teams. The Specialist will be responsible for ensuring seamless integration of marketing platforms, optimizing HubSpot workflows, and enhancing the overall efficiency of marketing operations.

Requirements

Bachelor's degree in Marketing, Business, Information Technology, or a related field.
1 year of experience in marketing automation, digital marketing, or a related field.
1 year of experience managing complex product data in a digital system.
Proven experience managing integration projects, preferably in a marketing environment.
Strong technical skills, including experience with HubSpot and other marketing automation tools.
Experience using data analytics tools to track performance and make data-driven decisions.
Excellent communication and collaboration skills.
Strong organizational skills and attention to detail.
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
Understanding of marketing automation best practices and digital marketing principles.
Creative problem-solving skills and adaptability.

Responsibilities

Provide technical support for HubSpot integration, ensuring seamless data flow between HubSpot and other marketing tools and systems.
Lead the planning, execution, and optimization of marketing integration projects, managing timelines, budgets, and resources effectively.
Work closely with marketing, sales, and IT teams to develop and implement integration strategies that align with business objectives. Includes documentation and training.
Provide technical support for marketing tools and systems, troubleshooting issues and implementing solutions.
Utilize data analytics to make informed decisions regarding integration workflows and processes.
Develop, execute, and continuously optimize SEO strategies to improve organic search visibility, keyword rankings, and website traffic, while aligning on-page, technical, and content best practices with overall business and digital marketing objectives.
Stay up-to-date on industry trends, marketing automation best practices, and emerging technologies.
Organize and manage product data within internal systems, ensuring data accuracy and integrity.
Collaborate with cross-functional teams to help develop and execute digital marketing strategies that align with business objectives.
Take ownership of marketing technology specific to product data, lead generation, and web performance, ensuring optimal functionality and performance.