Marketing Director - Marketing Strategy & Integration

Bank of AmericaBoston, MA
Hybrid

About The Position

This job is responsible for significant contributions to the development and delivery of the overall marketing strategy for a portfolio of medium to large programs, products, and processes. Key responsibilities include using data to inform marketing program deliverables, interacting actively with multiple business partners to support priorities and project direction and using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results. Job expectations include identifying risks and opportunities and defining and delivering strategic solutions. Marketing Strategy & Integration: Role Summary: This role partners closely with marketing strategy, insights, and execution teams to frame business and marketing challenges, translate data into actionable insights, and drive cross‑functional integration to accelerate speed to market and improve brand favorability. This individual is a marketer who brings strong analytical judgment, systems thinking, and influence—helping modernize how marketing works, not just what marketing delivers.

Requirements

  • 10+ years of experience in marketing strategy, planning, analytics, or integrated marketing roles
  • Strong ability to interpret data and translate it into strategic direction
  • Experience working across complex, matrixed organizations
  • Proven ability to influence senior stakeholders without direct authority
  • Comfort navigating ambiguity and shaping new ways of working
  • Exceptional written and verbal communication skills, especially with senior audiences
  • Strategic problem framing
  • Analytical thinking and synthesis
  • Cross functional integration and influence
  • Executive level communication
  • Structured decision making under uncertainty
  • Adaptability
  • Collaboration
  • Product Marketing and Branding
  • Project Management
  • Strategic Thinking
  • Active Listening
  • Analytical Thinking
  • Digital Marketing
  • Oral Communications
  • User Experience Design
  • Business Acumen
  • Coaching
  • Prioritization
  • Solution Delivery Process
  • Written Communications

Responsibilities

  • Partner with marketing and business leadership to clearly define business and customer problems worth solving
  • Translate broad goals (e.g., growth, favorability, reputation) into focused strategic questions and priorities
  • Pressure test assumptions and ensure the work is solving the right problem—not just executing a request
  • Analyze multiple data sources (brand tracking, customer data, campaign performance, market signals)
  • Synthesize quantitative and qualitative inputs into clear strategic implications for the brand
  • Identify trends, gaps, and opportunities that inform strategy, investment, and messaging
  • Move the organization from reporting → interpretation → action
  • Act as a strategic connector across creative, media, analytics, agency and local teams
  • Ensure strategies, insights, and learnings are shared, reused, and scaled—not fragmented
  • Drive clarity across teams on roles, inputs, outputs, and decision rights
  • Reduce duplication and friction by improving how teams work together
  • Champion new ways of working that increase agility without sacrificing rigor and improves: Improve speed to insight and insight to action
  • Help teams make smart tradeoffs when constraints arise
  • Evaluate performance through a strategic lens and recommend course correction

Benefits

  • Access to paid time off
  • Resources and support to our employees
  • Discretionary incentive eligible
  • Annual discretionary award based on performance
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