Marketing Director - Marketing Strategy & Integration

Bank of America•Richmond, NY

20h•Hybrid

About The Position

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! This job is responsible for significant contributions to the development and delivery of the overall marketing strategy for a portfolio of medium to large programs, products, and processes. Key responsibilities include using data to inform marketing program deliverables, interacting actively with multiple business partners to support priorities and project direction and using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results. Job expectations include identifying risks and opportunities and defining and delivering strategic solutions. Marketing Strategy & Integration: Role Summary: This role partners closely with marketing strategy, insights, and execution teams to frame business and marketing challenges, translate data into actionable insights, and drive cross‑functional integration to accelerate speed to market and improve brand favorability. This individual is a marketer who brings strong analytical judgment, systems thinking, and influence—helping modernize how marketing works, not just what marketing delivers.

Requirements

10+ years of experience in marketing strategy, planning, analytics, or integrated marketing roles
Strong ability to interpret data and translate it into strategic direction
Experience working across complex, matrixed organizations
Proven ability to influence senior stakeholders without direct authority
Comfort navigating ambiguity and shaping new ways of working
Exceptional written and verbal communication skills, especially with senior audiences
Critical Skills & Capabilities include: Strategic problem framing
Analytical thinking and synthesis
Cross functional integration and influence
Executive level communication
Structured decision making under uncertainty
Skills: Adaptability
Collaboration
Product Marketing and Branding
Project Management
Strategic Thinking
Active Listening
Analytical Thinking
Digital Marketing
Oral Communications
User Experience Design
Business Acumen
Coaching
Prioritization
Solution Delivery Process
Written Communications

Responsibilities

Strategic Framing & Problem Definition: Partner with marketing and business leadership to clearly define business and customer problems worth solving
Translate broad goals (e.g., growth, favorability, reputation) into focused strategic questions and priorities
Pressure test assumptions and ensure the work is solving the right problem—not just executing a request
Brand Intelligence: Analyze multiple data sources (brand tracking, customer data, campaign performance, market signals)
Synthesize quantitative and qualitative inputs into clear strategic implications for the brand
Identify trends, gaps, and opportunities that inform strategy, investment, and messaging
Move the organization from reporting → interpretation → action
Integration & Cross Team Alignment: Act as a strategic connector across creative, media, analytics, agency and local teams
Ensure strategies, insights, and learnings are shared, reused, and scaled—not fragmented
Drive clarity across teams on roles, inputs, outputs, and decision rights
Reduce duplication and friction by improving how teams work together
Strategic Guidance Through Execution: Champion new ways of working that increase agility without sacrificing rigor and improves:
Improve speed to insight and insight to action
Help teams make smart tradeoffs when constraints arise
Evaluate performance through a strategic lens and recommend course correction