Sr. Director Marketing Strategy

Thomson Reuters•Frisco, TX

1d•Hybrid

About The Position

The Senior Director, Commercial Growth Marketing will lead digital demand generation strategy for the Commercial segment within the Corporates business. This role is responsible for building and scaling modern, data-driven demand programs that drive awareness, pipeline, and revenue across a portfolio of solutions serving Commercial and SMB customers. This leader will bring deep expertise in B2B technology marketing, with a strong track record of building scalable digital demand engines across paid, owned, and lifecycle channels. The ideal candidate has experience driving growth across multiple product segments, understands how to reach and convert commercial audiences at scale, and can partner effectively across a complex, matrixed organization.

Requirements

15+ years of experience in B2B marketing, with significant experience in digital demand generation, growth marketing, or performance marketing.
Proven success marketing to commercial and/or SMB audiences in a B2B technology, SaaS, or information services environment.
Demonstrated experience building and scaling digital demand programs across multiple channels and customer segments.
Strong expertise in demand generation disciplines, including paid media, lifecycle marketing, email, web, nurture, and funnel optimization.
Experience supporting growth across multiple products or solution areas, with the ability to tailor strategies to different customer segments and buying motions.
Strong analytical and strategic skills, with experience using data and insights to guide investment decisions and performance improvement.
Proven ability to work effectively across a matrixed organization and influence cross-functional stakeholders.
Strong leadership, communication, and collaboration skills.
Bachelor's degree required.

Nice To Haves

Experience in a complex, multi-product B2B business.
Experience building scaled demand generation programs for commercial segments beyond enterprise or field-led models.
Familiarity with marketing automation, CRM, analytics, and attribution tools.
Experience leading high-performing teams and agency partners.
Advanced degree preferred.

Responsibilities

Lead digital demand generation strategy for the Commercial segment within the Corporates business, with accountability for pipeline contribution and growth.
Build and scale integrated, digital-first demand programs designed to acquire and engage commercial and SMB customers.
Develop demand strategies across multiple product segments, aligning messaging, channel strategy, and investment to customer needs and buying journeys.
Drive full-funnel marketing programs across paid media, email, web, nurture, lifecycle marketing, and conversion optimization.
Partner closely with Sales, Product Marketing, Content, Digital, and other cross-functional teams to deliver coordinated campaigns that support business priorities.
Use data, testing, and performance insights to optimize demand generation effectiveness and improve return on marketing investment.
Establish measurement frameworks and reporting to track funnel performance, pipeline impact, and campaign effectiveness.
Manage budget allocation across programs and channels, prioritizing investment based on business goals and performance.
Lead cross-functional teams and external partners to ensure strong execution and continuous improvement.
Champion modern marketing capabilities, tools, and processes that improve scale, efficiency, and performance.