Marketing Insights Manager
Sazerac Company•Jeffersontown, KY
•Remote
About The Position
Sazerac Company is seeking a Marketing Insights Manager to play a critical role in developing consumer, shopper, and market insights across the Sazerac spirits portfolio for the US market. This role will partner with Brand, Innovation, Creative, Media, and Category teams to integrate primary research, syndicated sources, and sales data. The goal is to translate this data into actionable recommendations that drive brand growth, innovation, and commercial decision-making.
Requirements
- Bachelor’s degree in business, marketing, market research or related fields
- 3+ years relevant experience in consumer insights / market research
- Proven ability to translate insights into commercial outcomes
- Strong analytical tools (power bi, excel, statistics) experience
Nice To Haves
- Alcohol / beverage category knowledge with experience in cpg / fmcg industry in the us market
- Stakeholder management across all levels with ability to influence decision-making
- Ability to manage multiple projects and meet deadlines
Responsibilities
- Lead the design and delivery of consumer, shopper, and market insights across the Sazerac spirits portfolio for the US (all brands and categories)
- Build a holistic view using multiple data sources (Kantar, YouGov, IWSR, Mintel, Nielsen) and translate into clear, actionable recommendations
- Partner with Brand, Innovation, Creative, Media, Category teams to optimize brand strategies, innovation pipeline and support key commercial decisions
- Manage external research partners and vendors, including agency selection, briefing, and quality control, ensuring best-in-class delivery
Benefits
- medical
- dental
- vision
- 401K
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
