AVP, Marketing Analytics & Insights

Dupaco•Dubuque, IA

About The Position

As AVP, Marketing Analytics & Insights, you’ll sit at the intersection of data, strategy, and brand—turning complex information into member insights that fuel growth, strengthen financial well-being, and guide executive decisions. Reporting directly to the CMO, this visible leadership role equips the executive team and Board of Directors with clear measurement, performance intelligence, and compelling narratives that connect marketing activity to business outcomes—and to the strength of the Dupaco brand. Your work helps Dupaco deliver the mission: To help members build a life worth loving. If your next chapter is about turning insight into impact—and using analytics to optimize performance while protecting what makes our brand distinct—Dupaco is where your skill and passion truly belong.

Requirements

Bachelor’s degree in Data Science, Finance, Marketing, Statistics, or a related field; Master's degree preferred.
5–7+ years of experience in leading and managing marketing analytics or business intelligence, preferably within the financial services or credit union industry.
Direct experience with the Strum Platform CDP and/or HubSpot Marketing Hub.
Expertise in SQL , data visualization (Power BI, Tableau), and advanced Excel.
Exceptional communication and storytelling abilities; comfortable presenting to C-suite executives and governing boards.
Strong analytical, strategic, and problem-solving skills with the ability to execute plans.
Excellent communication, organizational, interpersonal, and teamwork skills.
Pro-active self-starter with ability to manage multiple concurrent tasks or projects.

Responsibilities

Partner closely with Marketing Strategists to provide the data-driven insights necessary for annual planning and tactical campaign design.
Collaborate with Marketing Strategists on audience segmentation and journey mapping to ensure campaigns are targeted, relevant, and measurable with a focus on minimizing member acquisition cost (MAC).
Oversee the Strum Platform CDP, ensuring seamless data integration, audience segmentation, and the delivery of actionable member insights.
Oversee the HubSpot Marketing Automation system, optimizing workflows, lead scoring, and campaign execution to drive conversion.
Oversee the marketing data roadmap, ensuring data integrity across the marketing tech stack, member relationship management (MRM) and Business Intelligence systems.
Employ artificial intelligence (AI) to automate routine reporting and develop predictive models for "Next Best Action" based on financial health and behavioral triggers.
Analyze behavior for both consumer and business members to identify opportunities for product adoption, retention, and relationship deepening.
Conduct competitive analysis to understand market positioning and identify areas for differentiation.
Lead the analysis of integrated marketing campaigns, computing critical KPIs such as Marketing Acquisition Cost (MAC), Lifetime Member Value (LTV), and Return on Investment (ROI).
Develop and implement forecasting models for member growth, loan volume, and deposit acquisition to support annual budgeting and strategic planning.
Synthesize internal behavioral data from Strum Platform CDP with external "Voice of the Member" sentiment from Medallia.
Incorporate annual and longitudinal brand survey insights into performance reporting to measure how brand health correlates with member acquisition and retention.
Lead the cross-functional integration of a Member Financial Health Score into the member experience.
Utilize this score within MRM and HubSpot to trigger personalized, supportive outreach and product recommendations that improve the member’s financial well-being.
Partner with the CMO in preparing and delivering high-impact presentations for the Board of Directors, CEO, CFO, and COO.
Translate complex data sets into compelling narratives that align marketing performance with the credit union's overarching business objectives.
Incorporate annual and longitudinal brand survey insights into performance reporting to measure how brand health correlates with member acquisition and retention.
Perform other duties as assigned.