Media Manager, Reputation Marketing & Insights

Amazon • Arlington, VA

7d • Onsite

About The Position

The individual selected for this position will support the US media strategy, planning, and execution of paid media campaigns by Reputational Marketing & Insights (RMI). The work will challenge you to be resourceful, think big while staying connected to the details, translate data-driven insights into strategic recommendations, and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing. Reputation Marketing & Insights (RMI) is hiring a Media Manager to develop and execute paid media campaigns to educate key audiences about important public affairs issues relevant to Amazon’s brand. The individual selected for this position will support paid advertising programs with global impact within Amazon’s Communications and Corporate Responsibility organization. The work will challenge you to be resourceful, think big while staying connected to the details, produce data-driven insights and recommendations, and embrace a high degree of change and ambiguity at speed. Working with research, creative, measurement, and public policy teams — as well as external agency partners — you will manage holistic media planning and execution for several key global reputation initiatives per year based on real-time business needs. You will independently manage day-to-day campaign operations and optimizations (via agency partners), while collaborating with leadership and cross-functional stakeholders on strategic direction. You will balance competing priorities such as speed-to-market vs. sophistication, or reach vs. frequency goals. You will deploy your understanding of paid media and your knowledge and curiosity of the public affairs landscape to build media plans, identify key optimizations, and ensure that campaigns deliver on their objectives. You will be accountable for campaign performance metrics including awareness lift, message association, and cost efficiency. You will identify opportunities to create scalable processes and best practices for reputation marketing campaigns. You will help develop mechanisms to measure and communicate campaign effectiveness to senior stakeholders. And you will partner closely with other product experts throughout the company to build the next generation of industry-leading media buying tools.

Requirements

• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience in online or digital advertising

Nice To Haves

• Experience in influencing senior leadership through data driven insights
• Experience working across functional teams and senior stakeholders
• 5+ years of relevant public policy and advocacy experience

Responsibilities

• Develop and execute paid media campaigns to educate key audiences about important public affairs issues relevant to Amazon’s brand.
• Support paid advertising programs with global impact within Amazon’s Communications and Corporate Responsibility organization.
• Manage holistic media planning and execution for several key global reputation initiatives per year based on real-time business needs.
• Independently manage day-to-day campaign operations and optimizations (via agency partners).
• Collaborate with leadership and cross-functional stakeholders on strategic direction.
• Balance competing priorities such as speed-to-market vs. sophistication, or reach vs. frequency goals.
• Build media plans, identify key optimizations, and ensure that campaigns deliver on their objectives.
• Be accountable for campaign performance metrics including awareness lift, message association, and cost efficiency.
• Identify opportunities to create scalable processes and best practices for reputation marketing campaigns.
• Help develop mechanisms to measure and communicate campaign effectiveness to senior stakeholders.
• Partner closely with other product experts throughout the company to build the next generation of industry-leading media buying tools.
• Write comprehensive media briefs that align public affairs objectives with marketing strategies (e.g., economic impact, small business, technological innovation, customer experience).
• Oversee agency partners' day-to-day campaign management.
• Collaborate with internal partners (e.g., research, creative, measurement, and public policy counterparts) to develop campaign strategies that educate and build trust with key global audiences.
• Interpret insights from data in ways that can be actioned quickly and nimbly.
• Educate internal and external stakeholders of varying technological and marketing backgrounds about paid marketing strategies and tactics.
• Jointly develop and execute a product roadmap for brand and reputational buying tools in the Amazon demand-side platform.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed