Marketing Manager, Brand & Audience Insights

Farber Debt Solutions

1d•Remote

About The Position

The Marketing Manager, Brand & Audience Insights is responsible for translating Farber’s brand strategy into clear, insight-led marketing. This role ensures all marketing efforts are grounded in a deep, evidence-based understanding of the customer. Reporting to the Senior Manager, Integrated Marketing, you will partner with Integrated Marketing, Client Marketing, Content, Creative, CX, and Analytics to enable consistent, insight-led execution across the full customer lifecycle. This role ensures the right message reaches the right audience, informed by a data-backed understanding of customer behaviour, motivations, and needs.

Requirements

8-10 years of experience in brand planning, integrated marketing, audience insights, campaign strategy, or related roles
Experience translating strategic direction into annual plans, messaging frameworks, campaign briefs, or go-to-market inputs
Strong understanding of audience research, customer insights, with proven ability to apply them to marketing execution
Strong experience in brand development and governance
Demonstrated ability to influence cross-functional teams and drive adoption
Experience operating in complex, multi-stakeholder environments

Responsibilities

Operationalize Farber’s brand strategy, including positioning, value propositions, messaging frameworks
Translate strategic direction into clear, usable tools (e.g., messaging frameworks, briefs, templates) for cross-functional teams
Ensure consistent application of brand voice, tone, and visual identity across channels and touchpoints
Partner with Content and Creative teams to guide messaging and campaign development
Support brand governance through review and guidance, ensuring alignment to strategic intent
Build and maintain a strong, insight-led foundation for marketing decisions
Synthesize inputs from research, CX data, campaign performance, and third-party sources into a clear view of the customer
Define and lead the marketing learning agenda, identifying key knowledge gaps and priorities
Monitor competitive marketing activity to inform positioning and go-to-market decisions that maintain differentiation
Lead the development and evolution of segmentation models, personas and audience frameworks and customer readiness stages
Identify key behavioural drivers, including barriers (e.g., stigma, fear) and triggers (e.g., financial stress), to inform messaging and targeting
Partner with CX to ensure alignment between customer experience and brand
Translate customer insights into actionable messaging and campaign inputs
Support Integrated Marketing in developing insight-led campaign strategies and briefs
Partner with Client Marketing, Content, Creative, and CX to ensure audience and messaging frameworks are reflected in lifecycle programs and experiences
Ensure consistent application of insights and messaging from acquisition through retention
Develop and execute the annual marketing learning agenda aligned to business priorities
Partner with vendors, CX, and Analytics to execute qualitative and quantitative research
Guide application of research in message testing, creative development, and campaign performance
Translate findings into clear, actionable recommendations
Build and maintain a centralized repository of audience insights and research
Develop playbooks and frameworks to standardize how insights are applied across teams
Train and support teams on personas, insight-led briefing, and messaging frameworks
Champion a culture of insight-driven marketing across teams