Audience Marketing Manager

Sage • Washington, DC

1d • $79,000 - $89,000 • Hybrid

About The Position

Sage is looking for an Audience Marketing Manager to lead strategic, data-driven marketing initiatives that grow, engage, and retain target audiences across multiple brands. The role guides audience development to deliver measurable results, serves as a key contact for collaborators, and collaborates across teams to support business objectives.

Requirements

• 3+ years of experience in audience development, subscription marketing, or digital campaign management.
• Demonstrated ability to interpret audience data and convert insights into action.
• Experience managing Customer Data Platforms.
• Sound business judgment, with the ability to assess situations and identify effective solutions.
• Intermediate proficiency in Microsoft Office.
• Strong analytical and problem-solving capability.
• Able to work independently, manage priorities effectively, and contribute in a fast-paced team environment.

Nice To Haves

• Experience in B2B publishing, life sciences, or academic publishing is advantageous.
• Strong understanding of sales and marketing processes, including campaign planning, promotional materials, and execution.

Responsibilities

• Lead marketing strategy for assigned products, with clear accountability for performance and return on investment.
• Leverage the organization’s Customer Data Platform to segment audiences, analyze engagement trends, and optimize marketing strategies for improved audience acquisition and retention.
• Analyze audience behavior, preferences, and market trends to shape strategy and inform decision-making.
• Identify audience segments and growth opportunities, and implement data-led plans across email, social, paid media, and partnerships.
• Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals.
• Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance.
• Optimize content across digital channels and align messaging with audience needs and channel procedures.
• Plan, implement, and optimize multi-channel marketing campaigns across email, social, paid media, and related channels.
• Monitor campaign performance, apply testing and optimization, and translate results into clear recommendations.
• Implement A/B testing and refine campaigns based on performance metrics.
• Partner effectively with editorial, sales, and creative teams to deliver cross-functional initiatives on schedule.

Benefits

• PPO medical, dental, and vision care benefits package with SAGE covering most of the premium costs.
• Company-sponsored anniversary trip every 5 years.
• 401(k)-matching program of 100% up to 5% of pay.
• Financial support for bachelor's and graduate-level degree programs.
• Financial support for learning for personal interest.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed