Marketing Insights Analyst
About The Position
The Marketing Insights Analyst supports measurement, reporting, and insights across BSA’s marketing campaigns, partner programs, and related initiatives. This role focuses on analyzing performance data, contributing to measurement plans, and translating findings into clear, actionable insights that help teams optimize campaigns and improve overall impact. This is a hands-on analytical role suited for someone with a strong foundation in marketing analytics who is ready to take ownership of key analyses while continuing to develop advanced modeling and strategic thinking. The analyst will collaborate closely with marketing, partner, and external teams to ensure data is accurate, insights are actionable, and reporting is consistent.
Requirements
- Bachelor's degree, including coursework in statistics.
- 2-4 years of experience in a professional analytics, marketing analytics, or related role.
- Proficiency in SQL and Excel; experience with Python or R is a plus but not required.
- Familiarity with digital marketing channels (e.g., paid social, SEM) and common performance metrics.
- Experience working with analytics tools such as Google Analytics or similar platforms.
- Strong analytical and problem-solving skills with attention to detail.
- Ability to interpret data and communicate insights clearly to non-technical audiences.
- Comfortable working in a fast-paced, collaborative environment.
- Strong organizational skills and ability to manage multiple priorities.
- Must have attention to detail and focused concentration
- Must be able to make timely decisions in the context of the workflow
- Must possess strong organizational skills, ability to multi-task and responsiveness
Nice To Haves
- Degree in quantitative or analytical discipline or related field preferred.
- Experience supporting experiments, A/B testing, or survey analysis is a plus.
Responsibilities
- Analyze marketing and program performance across channels, including paid media, website activity, and social media engagement.
- Support campaign measurement efforts, including tracking performance against KPIs and identifying trends, risks, and optimization opportunities.
- Assist in developing and maintaining attribution and performance models under the guidance of senior team members or external partners.
- Partner with marketing and program teams to provide data-driven insights that inform campaign optimization and audience strategy.
- Design, execute, and analyze basic experiments and surveys, helping translate results into actionable recommendations.
- Prepare and deliver regular reporting (weekly/monthly) on campaign and program performance, ensuring accuracy and consistency across sources.
- Contribute to the development and enhancement of dashboards and reporting tools to improve performance visibility.
- Ensure data quality through validation, QA checks, and reconciliation across platforms and vendors.
- Collaborate with external agencies and partners to gather data and support performance analysis.
- Develop clear, concise presentations and executive-ready summaries that communicate key insights and recommendations to internal stakeholders.
- Special projects and assignments as business dictates.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
