Marketing Insights Analyst — US, Apple Ads

Apple • Cupertino, CA

1d

About The Position

We are seeking an experienced advertising insights professional to join our growing Global Marketing Insights & Analytics team. This role will be responsible for leading insights and media research projects to support Apple’s advertising business in the US and worldwide. You will partner with a variety of team members across our Marketing and Sales teams to deliver compelling insights that demonstrate the value of Apple’s unique advertising solutions. In addition, you will collaborate closely with a highly diverse, distributed team of data scientists, analysts, and researchers to develop best-in-class analytical tools, data products, and research studies.

Requirements

• Bachelors degree in Business, Marketing, Economics, or a related field, or equivalent experience.
• 7+ years of experience in advertising research and analytics, ideally at a media company or advertising agency.
• Experience collecting, analyzing, and interpreting third-party data (e.g., Comscore, GWI, MRI/Simmons).
• Experience collecting, analyzing, and interpreting first-party data (e.g., advertising performance and media usage data).
• Deep expertise in designing and executing brand lift studies to measure ad effectiveness and shifts in brand perception.
• Experience crafting market research studies for sales facing materials.

Nice To Haves

• Advanced knowledge of display and video ad formats, programmatic advertising, and the evolving digital media landscape.
• Skilled at building relationships, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team.
• Extraordinary communication, presentation, storytelling, and data visualization skills, with proven ability to simplify complex information into actionable and compelling insights.
• Effective project leader who is proactive, self-motivated, and excels at moving initiatives forward by navigating ambiguity and leading through influence.
• High attention to detail, team orientation, and an ability to work under tight deadlines.
• Experience collaborating with technical and non-technical teams to develop best-in-class analytical tools and data products.
• Experience querying large datasets using SQL and developing reports and dashboards with Tableau or similar data visualization tools.

Responsibilities

• Leading insights and media research projects to support Apple’s advertising business in the US and worldwide.
• Partnering with team members across Marketing and Sales teams to deliver compelling insights that demonstrate the value of Apple’s unique advertising solutions.
• Collaborating with data scientists, analysts, and researchers to develop best-in-class analytical tools, data products, and research studies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level