Insights Analyst

160over90 • Atlanta, GA

1d • Hybrid

About The Position

This role sits at the intersection of data & storytelling, transforming raw information into clear, actionable insights that shape strategy and business decisions. The Insights Analyst will work across the organization and with clients to build models, reports, tools, dashboards, and compelling narratives that drive measurable impact. This role will primarily work on the day-to-day needs of two (2) clients with scope to work across others as capacity and needs permit. Long term this is a role for someone who thrives in variety. The work spans industries, clients, and problem types, meaning no two weeks look the same. The analyst will need to draw from a broad toolkit and adapt quickly to unfamiliar domains. The role requires someone who is constantly seeking efficiencies and optimizations in workflows, processes, and tooling, always looking for a smarter, faster, or more scalable way to get to the answer while recognizing time and budget constraints. A natural champion of their own work, they can confidently present findings, advocate for data-driven recommendations, and bring stakeholders along on the analytical journey. This individual will take ownership of their work end-to-end, from scoping and execution to quality control without needing heavy oversight or direction. They are comfortable working independently, managing competing priorities and deadlines as well as plugging into a broader team environment. The role requires someone who proactively builds and maintains personal QA frameworks to validate outputs, catch errors early, and ensure data/research integrity. Intellectually curious and quick to orient in new problem spaces, asking the right questions before reaching for the data. A generalist with specialist depth, who has built strong core skills but is always expanding the edges, picking up new tools, frameworks, and domain knowledge as the work demands it.

Requirements

• 2+ years of experience as an insights analyst, data analyst, marketing analyst, or similar role, ideally within a marketing or agency environment.
• Bachelor's and/or Graduate education in analytics related domain: Economics, Computer Science, Statistics/Mathematics, Physics, Business, Marketing.
• Strong proficiency in Excel for data manipulation, modeling, and advanced formulas.
• Working knowledge of R or Python for statistical analysis, data processing, and automation.
• Hands-on experience with dashboarding tools such as Tableau (preferred), Power BI, Looker, Domo, etc.
• Strong foundation in statistical modeling (AB Tests, Regression Analysis, Outlier Detection)
• Experience with geographic data visualization using BI tools or spatial software such as ArcGIS.
• Experience with survey design using tools such as Qualtrics, Cvent, SurveyMonkey, or Microsoft Forms, including an understanding of survey methodology and response analysis.
• Excellent communication skills with a demonstrated ability to present data insights that satisfy technical and non-technical audiences.
• Proven track record managing large, complex datasets with hands-on experience in deduplication, outlier detection, and reconciliation to produce trustworthy outputs
• Understanding of how to measure marketing effectiveness across brand, campaigns, partnerships, and activations, including experience selecting appropriate methodologies and translating results into actionable insights.

Nice To Haves

• Exposure to SQL for direct database querying and data extraction.
• Familiarity with marketing mix modeling and or attribution modeling.
• Experience working with Google Analytics (GA4) / Google Tag Manager (GTM)
• Experience with Power Query / VBA
• Experience with designing, measuring, and or managing incentive programs.
• Familiarity with mixed-method research approaches (quantitative and qualitative), including questionnaire design, sampling, and primary research best practices.

Responsibilities

• Clean and process datasets (small scale ad hoc to 20M+ records) to ensure accuracy, consistency, & analytical readiness across projects.
• Design and manage interactive dashboards using BI tools to provide visibility into key metrics.
• Translate complex data findings into clear narratives that satisfy both technical and non-technical audiences through presentations, reports, and visualizations.
• Develop and support models to evaluate campaign performance, forecast outcomes, and budget planning.
• Define and evolve data strategy in collaboration with clients, client services, and leadership teams, identifying opportunities to improve how we collect, store, and leverage data.
• Collaborate with decision makers to define analytical requirements and deliver prompt, reliable insights that inform strategic decisions.
• Design, deploy, and analyze surveys to capture audience insights and stakeholder feedback to inform marketing strategy and campaign decisions.
• Develop spatial analyses and interactive maps to inform logistical planning, route optimization, and event site strategy.
• Apply rigorous data quality practices (deduplication, outlier detection, and reconciliation) to ensure analyses are built on clean, reliable foundations.

Benefits

• 4 days per week in the office to foster an environment of collaboration, develop future talent, and build on relationships across leadership, peers, and teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level