Marketing & Growth Operations Specialist

UDig•Richmond, VA

1d•$65,000 - $75,000

About The Position

UDig is seeking a Marketing & Growth Operations Specialist to execute and improve its marketing and growth operations. The role is split between marketing operations and growth operations and supports the company’s teams across Richmond, Nashville, Atlanta, and Detroit. The specialist manages content, events, outreach, Salesforce compliance, and attribution so the company can track lead and opportunity sources and assess which programs drive pipeline. AI is used regularly for research, drafting, analysis, and automation, with an emphasis on making processes more efficient. On the marketing operations side, the specialist coordinates executive and company LinkedIn content, publishes blog content, maintains the website CMS, manages event and sponsorship logistics, tracks deadlines and projects, and automates recurring tasks. On the growth operations side, the specialist maintains accurate Salesforce data, prepares reporting, supports adoption of Salesforce practices, builds research-based target lists, runs approved outreach, and helps growth leaders prepare for and follow up after events. The position is suited to someone who can contribute from day one, is highly organized, follows through reliably, and pays close attention to detail. The role offers a base salary range of $65,000–$75,000 and is also eligible for performance-based incentive compensation, which may include a cash bonus, along with health and financial benefits.

Requirements

Bachelor’s degree in marketing, business, or a related field.
3 to 5 years of experience in marketing operations, sales operations, or a similar role.
AI fluency, including regular use of AI tools for research, drafting, analysis, and automation, with examples of work improved through AI.
Hands-on Salesforce experience, including data cleanup, reporting, and maintaining consistent team records.
Experience with LinkedIn Sales Navigator for research and list building.
Experience managing event logistics and follow-up.
Ability to build clear Salesforce reports and identify inaccurate or questionable data.
Strong organization and ability to manage multiple moving pieces and follow through without reminders.
Clear, professional written and verbal communication with executives and vendors.
Comfort with social scheduling tools, a website CMS, and standard office tools.

Nice To Haves

Experience at a professional services or technology company.
Experience with Expandi or a similar LinkedIn and email sequencing platform.

Responsibilities

Schedule and maintain executive and company LinkedIn content, using AI to prepare drafts and keep the content calendar full.
Publish blog content and maintain the website CMS.
Coordinate logistics for events and sponsorships across UDig’s four markets.
Track the events calendar, award deadlines, and marketing projects.
Automate recurring marketing tasks using AI.
Maintain Salesforce compliance and ensure data is complete and accurate.
Prepare weekly and monthly reports to show growth leaders which outreach and events are effective.
Help the team adopt and follow Salesforce practices.
Use Sales Navigator and AI research tools to build target lists for outreach and events.
Run LinkedIn and email outreach using approved messaging and tools such as Expandi, keeping activity organized and on cadence.
Support growth leaders before and after events through research, invitations, meeting scheduling, and timely follow-up.
Identify manual or repeated steps and improve or automate processes.