Marketing & Growth Operations Specialist

UDig•Richmond, VA

18h

About The Position

UDig is a digital product company that builds digital experiences and frontline tools. The Marketing & Growth Operations Specialist keeps the company’s marketing and growth engines running by executing content, events, and outreach, while maintaining Salesforce compliance and accurate attribution so the company can track lead and opportunity sources and understand which programs drive pipeline. The role uses AI every day for research, drafting, analysis, and automation, and continuously improves processes. The position is split between marketing operations and growth operations. Marketing work includes coordinating LinkedIn content, publishing blog content, maintaining the website CMS, managing events and sponsorship logistics across four markets, tracking deadlines and projects, and automating recurring tasks. Growth work includes maintaining accurate Salesforce data, producing reports, supporting adoption of Salesforce practices, building outreach and event target lists, running approved LinkedIn and email outreach, and coordinating event-related research, invitations, scheduling, and follow-up.

Requirements

Bachelor’s degree in marketing, business, or a related field.
3 to 5 years of experience in marketing operations, sales operations, or a similar role.
Daily proficiency with AI tools for research, drafting, analysis, and automation, with examples of work improved through their use.
Ability to identify manual or repeated steps and remove or automate them.
Hands-on Salesforce experience, including data cleanup, reporting, and maintaining consistent team records.
Experience with LinkedIn Sales Navigator for research and list building.
Experience running event logistics and follow-up.
Ability to build clear Salesforce reports and recognize questionable data.
Strong organization and follow-through across multiple moving pieces.
Clear, professional writing and communication with executives and vendors.
Comfort with social scheduling tools, a website CMS, and standard office tools.

Nice To Haves

Experience with Expandi or similar LinkedIn and email sequencing platforms.
Experience at a professional services or technology company.

Responsibilities

Schedule and maintain executive and company LinkedIn content, using AI to prepare drafts and keep the content calendar full.
Publish blog content and maintain the website CMS.
Coordinate logistics for events and sponsorships across four markets.
Track the events calendar, award deadlines, and marketing projects.
Automate recurring marketing tasks with AI.
Own Salesforce compliance and keep data complete and accurate.
Run weekly and monthly reporting so growth leaders can assess outreach and event performance.
Help the team adopt and follow Salesforce practices.
Use Sales Navigator and AI research tools to build target lists for outreach and events.
Run LinkedIn and email outreach using approved messaging and tools such as Expandi, keeping activity organized and on cadence.
Support growth leaders before and after events with research, invitations, meeting scheduling, and timely follow-up.