Marketing & Events Analyst

PFG | Performance Good Group•Colorado Springs, CO

3d•$62,200 - $75,000

About The Position

The Marketing & Events Analyst supports the Marketing and Meetings & Events teams, primarily by planning, coordinating, and executing meetings, trade shows, conferences, and other events. The role coordinates internal stakeholders, outside vendors, event logistics, marketing materials, and event-related data, while also serving as a day-to-day resource for marketing requests that require coordination, research, data, or executional support. The position also supports marketing operations and product-content quality, including maintaining marketing master data, coordinating supplier image assets, and reviewing product images and related content for completeness, consistency, and quality on product detail pages. It helps develop repeatable processes, templates, checklists, and trackers, maintain event calendars and documentation, and identify opportunities to simplify administrative work through technology and automation. The role requires approximately 10% travel and the ability to lift and handle objects weighing 20 to 30 pounds.

Requirements

Bachelor’s degree in Hospitality Management, Business, Marketing, Communications, or a related field, or an equivalent combination of education and relevant experience.
3–5 years of experience in event coordination, marketing operations and reporting, trade shows, project coordination, or a related field.
Exceptional organization and attention to detail, with the ability to manage many small deliverables and deadlines simultaneously.
Strong written communication and follow-through, and comfort working directly with internal stakeholders and outside vendors.
Strong Microsoft Excel and PowerPoint skills and comfort working with marketing and event data.
Ability to operate in a fast-moving environment where priorities can change while maintaining accurate records and dependable follow-through.
Ability to travel approximately 10% for trade shows, customer events, internal meetings, site visits, and other company-sponsored events.
Physical capability to meet role demands, including lifting and handling objects ranging from 20 to 30 pounds.

Nice To Haves

Background supporting trade shows, conferences, customer events, or internal meetings, including coordination with external vendors and production partners.
Working knowledge of event platforms, project-management tools, CRM or marketing technology, procurement systems, and recurring query-based reporting.
Demonstrated ability to manage budgets, purchase orders, invoices, event materials, supplier documentation, and post-event reconciliation.
Familiarity with marketing master data, product information or digital asset management, supplier image collection, and product-detail-page quality standards.

Responsibilities

Support planning and execution of trade shows, customer events, internal meetings, conferences, and other company events.
Coordinate event logistics, including registration, shipping, materials, signage, booth needs, vendor requirements, and onsite execution.
Maintain event timelines, checklists, deadlines, and deliverables.
Coordinate with exhibit houses, printers, promotional-product suppliers, venues, production partners, and freight or shipping providers.
Help ensure required materials arrive accurately and on schedule.
Support pre-event planning, post-event reconciliation, and follow-up.
Manage executional tasks associated with the company’s trade-show calendar.
Track show requirements, exhibitor deadlines, registrations, booth specifications, shipping information, and vendor orders.
Coordinate trade-show marketing materials with the designated third-party vendor, including booth graphics, signage, collateral, promotional materials, product displays, production schedules, approvals, and delivery requirements.
Maintain organized event documentation for Marketing and Meetings & Events stakeholders.
Serve as a day-to-day resource for marketing requests requiring coordination, research, data, or executional support.
Run recurring and ad hoc queries to gather, organize, and validate data for marketing initiatives, presentations, events, and reporting.
Coordinate deliverables across Marketing, internal business partners, and external agencies or vendors.
Assist with project tracking, purchase orders and invoices, supplier information, presentations, reporting, and recurring marketing needs.
Maintain marketing master data and support product-content records to improve completeness, accuracy, and consistency across customer-facing experiences.
Help establish and maintain product-content and image requirements for product detail pages.
Lead supplier-facing coordination for image-asset requirements, collection, sharing, validation, and follow-up.
Review product images and related marketing content for completeness, consistency, and quality before use on product detail pages.
Track gaps, exceptions, and supplier follow-ups, and partner with internal teams to improve product-detail page quality.
Create repeatable processes, templates, checklists, and trackers for recurring events and marketing activities.
Maintain accurate event calendars, budgets, vendor information, and project documentation.
Identify opportunities to simplify administrative and executional work through technology and automation.
Help establish consistent processes so the team can work from an established plan rather than reacting to individual requests.
Perform other duties as assigned and comply with all policies and standards.