Marketing & E-Commerce Specialist

Inspired HR•Calgary, AB

About The Position

We are seeking a Marketing & E-Commerce Specialist with a proven track record of scaling brands through data-driven strategy, high-impact marketing and exceptional content execution. This individual will play a critical role in driving online revenue growth by owning the end-to-end digital customer journey from acquisition through to conversion and retention, while optimizing e-commerce platforms for user experience. You will lead multi-channel marketing initiatives across paid, organic, and lifecycle channels, develop compelling, on-brand content that reflects Dermatology Philosophy’s credibility and elevated positioning, and leverage analytics to continuously refine strategy and performance. This is a highly cross-functional role suited for someone who combines strategic thinking with hands-on execution and is passionate about building a best-in-class digital and customer experience across a growing portfolio of brands. This role can be structured as either a full-time position or a consulting engagement, depending on experience and fit.

Requirements

Proven experience scaling an e-commerce brand, preferably in beauty, skincare, or wellness
Strong expertise with Shopify (required)
Demonstrated success managing paid media, email/SMS marketing, and CRO
Analytical mindset with experience using tools like Google Analytics, Shopify analytics, Klaviyo, etc.
Canva, Figma, Webflow
Experience working in high-growth or entrepreneurial environments
Strategic thinker with the ability to execute hands-on

Nice To Haves

A builder who thrives on growth and measurable impact
Someone who understands both brand and performance marketing
A proactive, solutions-oriented partner who can operate independently
A passion for beauty, skincare, and delivering exceptional customer experiences

Responsibilities

Develop and execute a comprehensive e-commerce growth strategy
Scale revenue through data-driven initiatives across acquisition, conversion, and retention
Own and optimize the full online customer journey (landing → checkout → retention)
Manage and optimize the Shopify storefront (UX/UI, site speed, product merchandising)
Implement and manage apps, integrations, and backend functionality
Drive conversion rate optimization (CRO) through testing and iteration
Lead paid and organic marketing strategies across Meta, Google, email/SMS, SEO, and other relevant channels
Develop and execute a content strategy that aligns with brand positioning and drives engagement and conversion
Oversee the creation of high-quality, on-brand content across platforms (social media, website, email campaigns, and digital ads)
Plan and manage content calendars, including product launches, promotions, and seasonal campaigns
Collaborate with internal teams or external partners (photographers, creators, influencers) to produce compelling visual and written content
Ensure all content reflects Dermphi Shop's clinical credibility, luxury positioning, and customer-focused approach
Build and optimize customer acquisition funnels through strategic storytelling and content-driven campaigns
Track performance of both content and campaigns, using insights to continuously refine strategy
Instagram, Facebook, printing and creating advertisements
Track and report on key KPIs (ROAS, CAC, LTV, conversion rates, AOV)
Use data insights to continuously refine marketing and merchandising strategies
Develop dashboards and reporting cadence for leadership
Ensure brand consistency across all digital touchpoints
Enhance customer experience through personalization, segmentation, and lifecycle marketing
Identify opportunities for product positioning, bundling, and upselling