E-Commerce Marketing Specialist

Bullpen Talent

16h•Remote

About The Position

Westerly is a premium home goods brand specializing in luxury German-made blankets. The business is already established with an active Shopify store, Faire account, inventory, fulfillment, product photography, and social media accounts. This role is for someone to help drive sales, with the primary goal of increasing blanket sales through Meta advertising, social media marketing, and customer acquisition campaigns. The store, products, fulfillment, and brand assets are already in place. This role requires execution, testing, optimization, and generating results, rather than building a marketing strategy from scratch.

Requirements

Experience running Meta advertising campaigns
Experience with Shopify
Experience creating digital ad creative
Strong written English communication skills
Self-motivated and comfortable working independently
Results-oriented mindset

Responsibilities

Create and manage Meta (Facebook & Instagram) advertising campaigns
Develop ad creative using existing product photography, videos, and brand assets
Test new advertising concepts, audiences, and offers
Create and schedule social media content that supports sales and marketing campaigns
Coordinate influencer and creator outreach
Monitor campaign performance and optimize for sales and return on ad spend
Provide simple weekly reporting on campaign performance, sales, and recommendations